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Do you know how to create a successful content marketing strategy? Do you know how to grow your small business with content marketing?
Here are some statistics and tips you need to know.
Content Marketing: Stats and Tips in 2022
Content Marketing – Explanation
Content marketing is a marketing technique that provides quality and relevant content to your website or blog visitors.
Content can act as a means to attract, engage, and convert your target audience.
From blogging and social media to white papers and eBooks, marketers use a variety of content marketing tactics to inform and persuade their customers (without trying to sell them something outright).
With so many different tactics, businesses of all sizes can tailor a mix that works for their products or services.
Content marketing is about nurturing the relationship with your audience, and providing the information that they need and seek.
When your audience thinks that your business is a valuable source of advice and guidance, they’re more likely to choose you when decide to buy.
Also, content marketing provides a competitive advantage.
Businesses with blogs get 67% more leads than other companies.
48% of buyers view 3 to 5 pieces of content before engaging with a sales representative.
Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
75% of business-to-business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
With a successful content marketing strategy, you can attract, engage, and sell. With content marketing, you can reach the right people and inspire loyalty to your business or brand.
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