These days voice search is very popular and keeps growing. Voice search is a pretty effective tool for digital marketers and brands around the world. The reason for the growth of voice search is very simple. It's easier and faster to use voice search than typing keywords. You simply talk to your phone!Stats About Voice Search
Common voice searches are for music (72%) and weather forecast (65%) via smart speakers.
Other popular searches are fun questions (54%), online search (49%), checking the news (47%), research info (36%), and asking directions (35%).
38% of people said they use voice to make a call, 33% said smart-home commands, 31% for shopping/ordering items, 18% for food delivery, and 17% for flight/hotel research.
Young people (Millennials) prefer to use voice search. But not only Millennials are loving voice search. Stats show that 1 in 5 adults uses mobile voice search at least once a month.
Tips about how to optimize your website for voice search
- Use Schema Markup
The number of voice search results that contain schema is low (35.4%). So if you are using Schema markup on your website is an effective tip whether you are optimizing for voice search or traditional search.
Schema markup will help Google to understand the nature of the content in your webpages. So you can get higher rankings (Useful SEO Tip).
- It’s important to use HTTPS protocols
HTTPS uses an encryption protocol to encrypt communications. The protocol is called now, Transport Layer Security (TLS), formerly it was known as Secure Sockets Layer (SSL).
Many browsers such as Chrome have been marking websites that do not use the HTTPS protocol as ‘Not secure’. Warning visitors about the security of their data when using insecure sites.
75.4% of Google Home results from pages secured with HTTPS. So it’s very important to use the HTTPS protocol and provide a secure environment for your visitors and improve your rankings in voice search or traditional search.
- Page Speed
Another important ranking factor is page speed. Google’s Search Team announced in July 2018 that page speed would be a ranking factor on mobile searches.
Page speed is important for traditional search rankings. But also, is very important for voice search. (the average voice search result page loads in 4.6 seconds).
People want results quickly when they use voice search.
You need to improve the speed of your website. You can use free tools like Google’s PageSpeed Insights or GTMetrix to discover potential issues that are slowing down your website and fix these issues.
- Create content short and simple
If you are targeting a specific voice query with a piece of content, think about the language you use. Reports show that voice results tend to be short and concise. They found that the average voice search answer is about 29 words.
It’s better to create your content in a way that provides a simple to understand snippet at the top of the page that directly answers the question using simple language.
- Title tags and voice search
All the SEO experts know the importance of a well-optimized title tag when it comes to traditional search. But in voice search, the title tag is not so important.
With the number of voice queries growing every year, now is the time to create content that is optimized for voice search.
If you improve your rankings for voice queries you will also improve your SEO strategy. You can generate more targeted traffic and attract more visitors to your website.
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