If you use content marketing to promote your business or your website you’ve probably heard the phrase “evergreen content”. But what is evergreen marketing, and how to create evergreen content?
Discover here some tips about how to write evergreen content and why incorporating evergreen posts into your blog strategy is essential for successful content marketing.
Evergreen content is sustainable and lasting. Evergreen content is content that continues to be relevant long past its publication, so traffic keep growing over time.
Evergreen Article Ideas
Some subjects just never get old! Here are some evergreen article ideas.
Love and Romance
Food/Recipes
Finance/Saving Money and Making Money
Parenting
Weight Loss
Jobs and Careers
Pet Care
Of course, you must address evergreen topics that are relevant to your business.
The problem with generating good evergreen ideas is that often it feels as if the best topics have already been covered. But you can add a unique viewpoint to a popular topic, or go into more depth and provide details, new tips, trends.
Look for long-tail keywords that have volume but not high competition. If you have a specific niche market, you may find that there is less content on the web about your topic.
Evergreen SEO: Content and Popular Keywords
Evergreen content is an effective part of a good content marketing strategy, but it becomes even more powerful when combined with SEO techniques. Consider basing your evergreen pieces around keywords you’d like your site to rank on.
Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic or if it doesn’t relate to your business, so do your keyword research.
Be sure to follow basic SEO techniques like on-page keyword optimization, making use of your images’ alt text, and including social sharing buttons. The more search-friendly your evergreen article is, the more it can be seen, shared, and linked, driving traffic for months or even years to come.
Tips to Create Evergreen Content
Sometimes you may feel the urge to write a piece showing off your expertise of a certain subject, but this can be a big mistake. Your audience is primarily beginners, and you want to generate content to help them.
Avoid Overly Technical Language – Because most of your content is for beginners, complicated, technical language could scare them off, so stick with more simple, understandable, language.
Narrow Your Topic – If you write about too broad a topic, your piece will be much longer, and more likely to lose the interest of beginner readers. Broad topics tend to be shorter keywords, or head terms, with more competition. Writing a broader piece also is more difficult for the writer.
Simple, specific topics like how-to articles are more grabbing and attractive.
Link Posts Together – This is great for SEO, and lets readers solve a specific need while also guiding them to additional relevant articles.
Repurpose Your Best Content – When you create a great piece of evergreen content, look for ways to “spin” or repurpose it into other formats. You can create a video, infographics, etc.
Attention! Don’t create only evergreen content
Evergreen web content is very valuable, but timely, topical pieces have their value as well.
Evergreen content has the potential to continue to bring traffic to your site for many months, or even years, but The best content marketing strategy relies on a mix of both topical articles and long-lasting evergreen posts.
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