Content marketing is a powerful way and an effective tool for businesses to establish and grow their digital presence. From blogs to infographics and white papers to video content, there are many formats to deliver your brand messaging to your consumers.
If your business is growing and you’re looking to reach other countries, it’s probably time to learn how to create unique content for international markets.
While establishing a global content marketing strategy is essential, it can be very challenging.
How to create an effective global content marketing strategy.
What Is International Content Marketing?
International content marketing considers the entire globe by creating appropriately tailored content on a by-country basis.
There is no one-size-fits-all in content marketing, especially when a business wishes to appeal to a diverse global audience.
Any business seeking to expand and reach a global market should create diverse engagement strategies.
It’s impossible to apply the same content and brand messaging across the globe and receive the same feedback and conversion rates.
This is because each country, region, and locality has unique needs, terminology, and characteristics.
Here are some key components of a successful global content marketing strategy.
- Know Your Audience and Their Needs
You can’t create a successful marketing strategy without knowing your audience. It’s very simple.
You can’t just blindly place content online and hope that will become viral.
Instead, you need to know the ins and outs of the countries you want to target.
This means understanding:
Local holidays, politics, events, terminology, habits, needs.
Small differences may not seem like a big deal, but it is a fast-track way to lose your status as a credible resource.
- Understand Cultural Differences
Global content marketing isn’t just a matter of distributing content to different time zones.
It’s about resonating with people and cultures who have values, behaviors, sensitivities, educational backgrounds, beliefs, and outlooks on life that are different from what you are accustomed to within your own culture.
While identifying that fine line is not simple, it’s crucial.
Rather than focusing solely on language and translations, consider local perspective when creating global content.
There is a fine line between what’s deemed to be proper and what’s taboo, or simply not OK.
- Local Figures and influencers
Influencers and local figures are a central part of content marketing.
However, it’s unlikely that this strategy will make a positive impact on your bottom line if the individual(s) featured aren’t recognizable or relatable to the local market you are targeting.
Local figures and experts can not only attract the right people, but they can also help you create content and communicate in a very effective way.
Collaboration can make or break your content marketing strategy, so if you want to win trust, consider “the who” and “why” they relate to your brand.
Targeting local consumers on a global scale requires a unique approach. What works in your hometown will not resonate with folks living in a different hemisphere.
Take the time to understand each market and what they need from you as a business to win the support from an international customer base.
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