Content marketing is a powerful tool but many businesses focus on creating content that drives brand awareness. That’s a big mistake.

What’s the point of attracting people to your business if you don’t give them a reason to buy from you?

Content Marketing: Tips To Create Content That Converts

Content that converts is designed to turn your readers into customers and buyers.

Here are some tips about how to create content that converts.

1. Create Content for Brand Awareness and Sales.

Don’t just create content to attract readers, but create content that converts leads and generates sales.

2. Answer Questions with Your Content.

Create content around specific questions that you regularly get from your prospects and customers.

3. Create “Evergreen” Content

Choose your topics wisely so your content will not lose its value a few months after it was created.

4. Use Paid Advertising.

Promote brand awareness content and then “retarget” those readers with your conversion-focused content.

5. Create Content and Share It

You can increase the perceived value of your content by simply putting it into a downloadable PDF or creating an e-book.

6. Provide Value but Leave a “Gap”

Your content should provide value while still leaving a “gap” that makes people want to know more.

7. Use Images and Graphics.

Most of us aren’t great designers. Instead, find and/or buy pre-made images and graphics for your content.

8. Use a Smart Call To Action.

Never leave your readers hanging, give them a clear action to take so they can take the next step.