Your calls to action, or CTAs, are an important part of your content marketing strategy. Your CTAs drive users to your marketing funnel and give them clear instructions on what to do next.

Content Marketing: How to Create Successful CTA (Call To Action)

CTAs are the key to increasing sales and profits.

So you need to spend some time creating effective CTAs.

Here are some recommended tips you can follow. They will help to create successful CTAs for your content marketing strategy.

1. Keep Your CTAs Brief

CTAs that are too long and wordy is ineffective. You should keep your text short and sweet and stick to the point.

Keep your CTAs to no longer than four words if possible.

You can make the most of this limited word count by using strong verbs. Some examples of short CTAs are “get started”, “learn more”, “join free”, and “buy now”.

2. Create Urgency – Scarcity

Creating a feeling of urgency or scarcity is an effective trick to increase conversions. There are a few different ways you can do this:

Use time-related language: “shop now”, “start now”, “sign up today”.

Use words like “limited”, “last chance”, “sale ends tomorrow”

Add a countdown timer to show when offers are expiring.

You need to create a “FOMO” (fear of missing out) that will prompt users to complete the action or risk losing whatever you’re offering forever.

You can also try to ‘sweeten the deal’ by offering something in exchange for taking action. You can use discounts, a gift, or free shipping.

3. Use Reverse Psychology

You’ve probably seen this type of CTA on a website pop-up. It’s become very popular because it works well.

The idea is to offer the user two choices. Rather than a simple “yes” or “no”, use the power of reverse psychology to push the user towards the action that results in conversion for you.

4. Personalize Your CTAs

Personalizing your CTAs can boost your conversion rate by over 200%. You can use the data you have available and subtly adjust the wording of your CTA depending on user location, user interests, etc.

5. Use Responsive Design

Remember, that at least half of your users are browsing your site on a mobile device. You should be using a responsive design so that your communications are easy to read and navigate on small screens.

Before you publish, make sure that you’ve checked the placement and appearance of your CTAs on a variety of screen sizes.

An ideal position for your CTA is high on the page and in the middle column. This is where most people’s eyes go when they visit a landing page.

6. Make Your CTAs Into a Button

The human brain is wired to expect action when a button is pressed. Buttons are also quite tempting – we want to press them.

You can experiment with your button design and colors but in general, your CTAs will work best in the form of some kind of button.

7. Test and Refine

Remember that it’s difficult to create a perfect CTA right off the bat. This is an ongoing process and you should be testing and improving your CTAs continuously. You need to learn more about your target audience.

A/B testing is the traditional way to do this – split your audience in half and show them two different versions of your CTA.

The version that converts the best wins.

Last Tip

Make a research to find more tips and tricks about CTAs and how to improve your content marketing strategy.

These days you can use artificial intelligence to create successful marketing strategies and CTAs to promote your business.