If you use content marketing to promote your business, your number one priority is always to generate engagement. Engagement is what separates success from failure.
Views are unreliable as a metric for measuring conversion. But engagement, the clicks, likes, and comments that show potential customers genuinely interacting with your content, is a surefire way to figure out if what you’re sharing with your audience is effective and engaging.
These days there are more sophisticated methods to generate user engagement. One is video production, but another that takes full advantage of modern technology is the interactive content.
Unlike static content (blog posts, PDF’s, social media posts, etc.) that stays self-contained without the audience’s participation, interactive content produces highly-engaging experiences for potential buyers.
Stats You Need To Know
Around 60% of marketers have adopted interactive content so far, its popularity has begun to rapidly spread. 93% of marketers already believe that interactive content is more effective than static content at educating potential buyers about a product or service.
Interactive content has been shown to generate twice as much conversion as static content does, which means twice as much return on investment (ROI) for your business and brand.
Here are some types of interactive content that you can use and generate engagement with your target audience.
- Quizzes
Quizzes are very effective and also a classic trend. Studies say that almost 96% of users who start a Buzzfeed quiz finish them.
Beyond how popular they are, quizzes are also a great way to gather information on your audience or to educate them on particular aspects of your products or services.
Quizzes increase your customer engagement and help you in creating a target audience. They provide an easier and more efficient way of market research and increase your chances of lead generation and sales.
With the help of quizzes, you can find out the needs and preferences of your audience and target them accordingly!
- Video
Interactive video content is a little more complicated. But you can boost engagement, viewing time, and conversion.
Interactive video is exceptionally powerful at giving potential buyers a sense of control – and by extension, a sense of connection to your brand. It allows viewers to highlight certain on-screen products, your interactive video will keep audiences watching longer and clicking through more consistently.
Interactive videos not only allow your audience to learn but also allow you to know their choices. You can link your videos to exclusive content and drive traffic to your desired pages.
Including a call-to-action button in your video, it’s a very important tip.
- Infographics
With demand for infographics continuing to increase over the past several years, now is the time to take your graph game to the next level. Let your potential buyers sift through statistics at their convenience with axes that they can control, or create an immersive map that recommends certain restaurants or shops to customers based on their input.
All the hard data of a Whitepage can be brought to life via interactive touchpoints or animation, allowing you to communicate those same essential details in a much more viewer-friendly manner.
Apart from the fact that they are eye-catching, this interactive content type enhances your SEO optimization. You can fit a large amount of information in a smaller space, which makes it easier to share, and increases your visibility of a social platform.
- Polls
What separates interactive content from static content is the degree it allows the audience to have their opinion heard. With polls, a potential buyer can make one simple click and watch it generate an impact in real-time.
Poll forms are discreet, ultra-intuitive, and encourage engagement in a non-pushy way.
They help you reach a wider audience. Answering a poll is a very simple and quick way of making your audience to interact with you. People like to give their opinion about everything.
- Chatbots
Most websites have begun to use chatbots as a part of their customer support. Chatbots are fun, engaging and informative. They don’t only save your time but also increase your customer base and provide greater customer satisfaction.
We’ve all had our fun with Siri and Alexa, whether it was to choose an outfit for the date or a song to dance to. Chatbots have helped companies save money and the lives of customer support representatives.
Chatbots are very helpful in tracking purchasing patterns and consumer behaviors.
- Giveaways
Giving rewards is always a good idea. Giveaways have proven to be a great marketing technique. Through giveaways, you can give rewards in the form of free products and services.
You can activate leads by asking people to share your content. Giveaways are a great way of engaging customers. They provide an incentive to your customers in return for increasing your customer base.
It’s a very effective tip because you offer your audience something in exchange for a little effort. This builds a more trustworthy image of your company and your name. And at the same time, you have a little fun too!
- Surveys
Surveys are a great way of collecting information about your potential customers. This interactive content type is low-cost, convenient methods of gathering a large amount of data.
Polls are used to getting to know the opinion of a large group on one thing. Surveys, on the other hand, are used for evaluation.
Surveys can help in customer targeting and building buyer personas. Surveys allow you to collect objective feedback from your existing customers and their preferences.
Also, allowing you to make the necessary changes to your product or service.
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