These days content marketing is a necessity for businesses and brands. But you need to have a content marketing strategy to promote successfully your content and reach your target audience.

Content Marketing: 5 Stats You Need To Know in 2021

Social media, SEO, blogging, and PPC ads are popular ways to market your content.

Also, you need to know the latest tips, trends, and stats of content marketing to improve your marketing strategies.

Here are some stats you need to know about content marketing in 2021.

1. Video and Content Marketing – Video Is The Number 1 Type Of Media Used In A Content Strategy

These days video is everywhere. Social media platforms like TikTok, YouTube, and Instagram are helping users to consume video content every day.

The popularity of video content is huge. But how do you incorporate this into your content marketing strategy?

What will work for you will depend on the type of your business.

You can create a YouTube Channel with some “how-to” tutorials for your product.

You can use TikTok for ads.

You can use the “Reels” and “Story” of Instagram.

2. 68% Of Businesses Will Increase Their Content Marketing Budget In 2021

Businesses are recognizing the power of content marketing and having a team of digital marketers to help them with it.

With over 5.6 billion Google searches every day, it is sure that your target audience is using the internet.

If they’re online, you need to be, too. And also you need to be where they are.

A larger content marketing budget gives you more opportunities to reach a wider group of people worldwide.

3. SEO Is Still The Most Effective Content Marketing Strategy

Stats show that 75% of marketers say that SEO is the most effective content marketing tactic.

Over 90% of the content produced is still blog posts.

Good SEO helps get this content ranking higher in the search results, and it gets it there faster.

SEO is important to your content marketing strategy.

Google is only going to show content it thinks users will enjoy in its search results.

No business has an endless budget for paid advertising like PPC or video ads.

This is why good use of SEO is so great. It creates free, organic traffic.

4. LinkedIn Is The Most Effective Social Media Platform for B2B Businesses

96% of B2B content marketers said they used LinkedIn in the last 12 months.

Also, B2B marketers that use paid social media, say that LinkedIn is the most popular platform.

LinkedIn it’s more trusted by businesses and professional people alike.

Using LinkedIn as part of your content marketing strategy helps you to reach your target audience.

If you’re a B2B business and don’t yet have a LinkedIn account, it’s time to get one.

5. 47% Of Buyers Will Read Between 3 And 5 Pieces Of Content Before Speaking To A Sales Rep

So your content has to be consistently great, and you need to make sure you’re marketing it well.

If it takes consuming up to 5 pieces of content before a customer will speak to a sales rep, every one of them needs to be very good.

Last Tip

You need to create great content and then you need a successful strategy for showing it to your target audience.

Nothing is changing so drastically in 2021 that your old methods become outdated. But you need to know the latest trends.

P.S.

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