These days content marketing is a necessity to market and grow your business. But do you know the popular types of content you need to create?

Content Marketing: Popular Types of Content

A social media marketer will tell you that social media content is the answer. A PPC marketer will tell you to create a campaign to boost your sales.

An SEO expert will tell you to create an SEO strategy to help your business grow.

Here are some popular types of content to achieve long-term success.

1. Long-Form SEO Blogging

Long-form blogging will help you to build a real business. You can create long-form blog posts to generate leads and increase rankings.

Search engines love long-form blog posts. Also, blog posts can generate targeted traffic for months or even years!

Blogging can help you to build a sustainable business and can deliver results for years to come.

However, you need to post consistently. Posting a single article and expecting traffic and leads doesn’t work.

2. Whitepapers or Reports (Lead Magnet)

Whitepapers or reports can be the rock stars of your strategy. They are high-level, premium content that you can use as a lead magnet.

The flow is simple: you attract organic users through blogging. They like what they read and they see your pop-up asking for their email address in exchange for a high-value whitepaper.

So you build a mailing list.

You can also use whitepapers to convert leads that are already on your list.

Whitepapers have a shorter lifespan than blog posts. They usually present new approaches or new technologies, they tend to become obsolete very fast (a few months to a year).

A whitepaper is a more complex type of content than a blog post. So it is expected to bring bigger and better results. And, if done properly and marketed to the right audience, they do!

Whitepapers are one of the best ways to establish your reputation.

3. Video Content

Video content can be a powerful tool in your arsenal. From webinars to YouTube videos can help you to establish a reputation and build a brand.

Video can help you to humanize your brand too. Your viewers or customers will see you and hear your voice. This establishes a rapport that no type of written content can.

While videos may take longer to rank, they are also a good SEO strategy. Especially if you use evergreen topics.

Last Tip

There is not a mix of content types that works for everyone. One of the most important rules in marketing is testing.

So test and see what works best for your business. Start with the type of content you like most and then test the other types.

Also, you can use images, infographics, or even podcasts to see what your target audience likes most.

P.S.

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