Online marketing can help you to grow your income if you have a plan. There are many stories of how new entrepreneurs have made lots of money selling their products and services through online marketing. But there are also more stories of how people failed badly.
Here are the common mistakes of online marketing. How to avoid them.
Sending Traffic to Your Homepage
The only way to make money online is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.
Stats show that 92 percent of consumers that visit a website for the first time is NOT there to buy.
That’s why it’s vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. You need to build trust and credibility. All which can lead to sales conversion.
The best place to send traffic is a landing page to get visitors to opt-in. A homepage is a wrong place to send traffic. That’s because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form.
Sending Cold Traffic to Your Sales Page
Sending cold traffic to your sales page before they opt-in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you will buy on their first visit.
By sending traffic to your sales page, you risk losing them forever. First, you need to build a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your time and money.
You Don’t Have A Sales Funnel
The key to making sales and money is to have a good sales funnel. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.
You Don’t Know Your Target Market
Many marketers make the mistake of having a broad target audience. If you target a broad audience will cost you more and it will also lead to lower sales conversion.
The first step before you invest in traffic is to make market research. Effective research will help you find the demographic and buying behavior characteristics of your target market.
The results can help you to discover what your target audience needs or search for.
Not Split Testing Your Campaigns
Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.
The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page.
Attention! Don’t forget that the technology and the online world are changing pretty fast. So you need to know the new trends, tips, strategies and practices on how to create a successful online marketing plan
Online Ads: What You Need To Know About
Many online businesses starting with a low-budget on advertising. The good news is that there are now many more options to start online advertising than even just a few years ago.
Paid ads do cost money, but they’re scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.
PPC Networks
PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad.
Google AdWords
This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.
The system is challenging to use, and many people are disappointed.
Bing
Bing, by Microsoft. You might not get as much traffic from Bing as you do from Google, but the Bing ad program is less expensive and simpler to use.
Social Media
There are many social media sites you can use for online advertising. Their ad programs are highly targeted, and they’re easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.
Facebook ads are more effective than Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted.
You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads.
Ad Marketplaces
There are also ad websites like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in. So you can get Targeted Traffic. that is, people most interested in what you have to sell.