Does Christmas music and songs play a role in what you buy? There’s an influx and hurry in shoppers during the holiday season, easily recognized by crowded parking lots and longer check-out lines.
Christmas Tips: Christmas Music and Shopping
But does music influence your shopping habits or your mindset and Christmas feelings?
What does science say?
In 1982, a New York City grocery store did a study on the tempo of the music and its effects on their customers’ shopping habits.
The store played slower tempo music and found that customers spent significantly more time in the store than usual and bought on average 32% more when compared to times when the store played faster tempo music.
This is easily explained by our body’s reaction to fast versus slow music. When we hear faster music, we tend to pick up the pace.
The volume of music was similarly tested on another store’s customers. Would music played at a higher volume affect customers’ buying habits?
In the 1960s, a field experiment was conducted.
It determined that females exposed to loud music while shopping think less time has passed than has.
Whether this led to an increase in spending was not determined.
So, how would Christmas music affect seasonal spending? Would the presence of Christmas music playing in the background while you shop urge you to purchase more holiday-related items?
In general, Christmas music is nostalgic. Nostalgia invigorates feelings of happiness, which can lead to buying more, even products you don’t need!
Stats show that 90% of people believe that Christmas music does influence your holiday purchase decisions.
The general theme: Christmas music offers a subtle cue of the season and its expectations (shopping).
Christmas is near. Do you spend more with Christmas songs? Do you feel happier?
Only you know the answer!
2 Christmas Songs For You!
Have A Great Day!