If you want to become a successful marketer or business owner, you need to know the latest tips and trends in technology. Especially, you need to know about digital marketing effective methods and tools.

Here are some tips you need to know about the future and benefits of SMS marketing and how to grow your business.

SMS marketing is a great tool. Many businesses are using it because SMS marketing can generate amazing reach, engagement, and grow conversion rates.

Marketing SMS have response rates of around 45%-50%.

SMS generates engagement rates 6 to 8 times higher than email marketing.

90% of SMS messages are read within 3 minutes of being received.

An effective SMS marketing campaign needs to be a part of your marketing plan if you want your business to succeed in this pandemic crisis.

1. SMS Marketing: What’s the Future?

Yes, indeed SMS marketing is the future!

Many people spend more than five hours per day on their mobile phones. Text messaging app is the most used app on their phones (97% of USA citizens using it at least once per day)

SMS marketing will give your business new opportunities to reach new customers, grow your target audience, and motivate them to take action (More Sales).

2. SMS Marketing and Personalization

Text messaging is one of the most used features on mobile phones. 94% of people own a mobile device that can send and receive a text message.

Text messages are an easy way to connect with people or customers in a personal way. You can broadcast out a message and have it directly in their mobile device and read within minutes.

SMS works better when it’s personalized. These days it’s very easy to send personal messages. (including their name in the message).

In the future, we’re going to see even more options for personalization.

AI (Artificial Intelligence) already can review a contact’s past interactions and build more personalized campaigns. SMS marketing with the help of AI will change digital marketing forever!

3. SMS and Customer Support – Important

Customers are the lifeblood of any successful business. Marketers can use the technology that businesses are already using to build their support channels.

Why you need better customer support? Because of your business needs, more referrals, more views, customer loyalty, more sales.

Live chatbots are already used by businesses to help customers navigate the site, answer basic questions, and suggest products.

4. SMS Marketing and Benefits for Your Business

Marketers are turning to SMS because it’s very easy, low-cost, and generating powerful results. More and more businesses will use SMS marketing strategies in the future.

Here are some benefits of SMS marketing:

Sales Promotions: Text messages are typically ready right away. This makes SMS marketing ideal for time-sensitive promotions. SMS coupons also have higher redemption rates than other channels.

Providing Coupons to Customers: Customers can send a quick text message and receive a reply that includes the coupon code in minutes.

Virtual Gift Cards: There are some virtual gift cards that you can send through a text message and allows the customer to collect a real gift in the store.

Product Launches: You can quickly tell your customers when you launch a new product or service.

Product Verification and Password Confirmation: Some APIs can be used to integrate a mobile phone number verification using SMS, Voice Call, and Missed Call on iOS, Android, and Online.

Appointment Booking and Reminders: SMS messages can be used by consumers to book their appointments. It can also be used to send automated reminders via text message.

Alerts: If your business needs to quickly notify a group of people then SMS is the best solution.

Customer Support: SMS messaging can help customer support pretty fast.

Surveys: Text messaging can be used to create surveys for your customers. You can ask questions and collect answers.

Arrivals & Check-Ins: Instead of waiting in line to speak to a person and check-in, customers can simply send a text message to let you know that they’ve arrived.

These are just a few of the many benefits that businesses already get via SMS

5. Why Businesses Need to Use SMS Marketing Right Now

You already know that it’s very important to win your competitors. So you need new ways to attract and engage your target audience, increase customer retention, and increase your sales.

If you start using SMS marketing now, you’ll have a great advantage. You can create a successful SMS marketing plan and win your competitors without spending money and time on past technologies. The Future Is Yours!

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