If you’re looking to create a successful business, you need to create high-quality content. Very basic tip of a successful business. When content is high-quality and valuable it simply means that your readers will be able to learn something they need (how to solve a problem) and they can use it.
Here are 3 tips for a successful business
1. Give Tips That Are Useful
If you give your readers a tip that they can use today, to see some success, then they’re going to look at you as someone that they want to know more about and work with. You will become an expert.
Of course, this assumes that you’re marketing to people who are in your niche. This is a huge way to bring some heavy hitters into your downline, simply by showing them that you too are serious and know what you’re talking about.
This also brings the people who are looking for mentorship into your downline.
2. Be Inspiring
Creating inspiration will go a long way in creating raving fans that want to work with you. This is because we’re all dying to be inspired. We read books that inspire us, we buy posters with inspiring quotes, we watch inspiring movies over and over again. All the people need inspiration.
If you’re the one providing that inspiration then you’re going to win a lot of friends and influence a lot of people.
Inspiring people means giving them a reason to act. Helping them see the reasons and the ways to reach their goals and achieve their dreams. When they’re inspired they’ll be looking for your mentorship.
3. Be Entertaining
Sure, people want inspiration and they want great tips, but what they also really want is to be entertained. The proof is simply looking at movie sales, music sales, sports stadium, concert halls, television, etc. People want to be entertained, and so if you can provide that entertainment along with the two tips above, then you can create a targeted and captivated audience.
Content Marketing Tips to Build Your Business
It’s no secret that the internet has become the #1 source for information. The Web is the largest market for seekers of information and providers of information. Everyone must have a website. Your website is your online store. If you don’t, you are a step behind your competition.
What should be included on your site? At a minimum, you must state who you are (About Us Page) and what you do (Home & Product/Services Page). But how do potential customers find you?
Two simple words can answer this question: “Content Marketing”. The second word is easy to describe. Marketing is simply promoting/advertising your product or service. However, the traditional methods (brochures, TV ads, fliers) are being replaced by more cost-effective methods.
That leads us to the first word: content. Many of us have heard the term before. But what exactly does it mean?
According to the Content Marketing Institute, content marketing is defined as “a marketing technique of creating and distributing relevant, consistent, and valuable information to a defined audience.”
The key word here is valuable, meaning it is something the end user wants and would pay for. Content marketing doesn’t explicitly promote a brand like a commercial for Nike or Coke does. The information is targeted to a specific group who wants it or seeks it out.
You are building a long-term, personal relationship with your (potential) customers versus treating them like a sale. No one likes to feel like they are being sold to. They want to feel like they are part of a story, and people love stories.
Why would a business create content in the first place? The main answer is to build their BRAND. Your brand is your #1 asset. It can take years to build, but only minutes to destroy.
Your brand shows you are an expert in your field. You also raise awareness to consumers about issues they may not have considered previously. Traditional marketing is only effective after the consumer has made the decision to buy. Content marketing moves them along the buying process.
Creating content is much more cost effective than traditional marketing, thus resulting in a greater ROI. Some key characteristics of good content.
· It’s FREE: users don’t have to pay for it
· Attracts and retains audiences who will eventually become customers.
· Contains backlinks to your website, thus creating a compound effect as your content is shared with your user’s users and their user’s users.
· Must be mobile friendly as many internet users browse on smartphones and tablets
· Must be keyword oriented for SEO algorithms used by Google and other search engines (a keyword is something you type in your browser when you want to look for something specific.
· Finally, it must contain a call-to-action (prompt the user to do something)
What are some examples of content marketing?
· Blogs
· Success Stories
· Podcasts
· YouTube videos
· Whitepapers
· Articles
· Social Media posts
· E-books
· Newsletters
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