Marketing is changing because the internet and technologies are changing. Here are some business marketing trends you need to know.
1. Email Marketing
Email marketing is still a vital communications channel to engage with customers and is an important strategy for every business. But it’s not so powerful as it was.
If you use this marketing tool in the right way, then you can attract valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on.
The secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.
Increase your email marketing results with these simple tips
Be Mobile Friendly
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.
Use AI Technology
By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human. The AI technology is not only a trend it’s the future of marketing!
2. Video Advertising
People don’t have enough time to read a long, bored, content posted on the small screen of a Smartphone. People love to watch videos online. Because they can watch videos anytime and anywhere.
You can use video content and video ads to attract new customers and increase conversion rates.
To keep unlock fresh insights, businesses need to focus on video marketing and you can share videos on YouTube, Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.
3. Guest Blogging
Guest blogging is a process of creating educational content and make public it on other valid blogs that accept guest posts. It helps your site to get a much better ranking in search engines and increase your SEO ranking in a commercial way.
Here are the benefits of guest blogging.
• Increase your traffic and attract a new target audience.
• You can influence other people, whether it’s with regards to their business.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your business
4. Social Media Marketing
Every business needs customers. Without qualified customers, it would be hard for a business to stay alive in the long run. When you use social media marketing for your business you can easily reach your target audience worldwide.
Also, it gives you the power to learn more about your customers, their interests and build long-lasting relationships.
5. Live Streaming Video
A live streaming video is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.
The live streaming video changing the way that small businesses market themselves on social media to connect with their followers and attract new customers and interested people.
6. Influencers Marketing
Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.
Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand, products, or services.
If you need to promote your products or services to a large audience, influencer marketing maybe it’s the best option for your business.
7. Local Marketing
Local marketing has a highly targeted effect and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your business’s presence in your local niche marketing and acquire their attention.
You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customer’s experience and reviews in your hometown as well.
Is Email Marketing Still Relevant? Truth and Lies
The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?
The answer is yes, email marketing is still one of the most effective tools to increase sales, but it’s not so effective as it was. The people get bored with the long, many times the same, sales letters. They don’t believe the emails even if they trust you!
People need and want high-quality information, value, and help. They don’t like the sales letters and the lies!
What You Need To Know About Email Marketing.
Privacy
Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Read over your current privacy policy and terms of service for your website to ensure you are up to date.
Mobile-Friendly Emails
Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools such as mobiletest.me to view your content on a range of simulated screens.
Email Rendering
There’s a similar problem with the way emails appear in different email services. Check the overall look of your emails at Yahoo! mail, Gmail, Hotmail etc to be sure it doesn’t look wrong.
Coding Issues
Some marketers prefer HTML coded emails, while others opt for plain text. Any HTML coding mistakes could ruin the look and feel of the email, or even prevent some or all of it from being seen. Check your code at a site like Dirty Markup and clean any errors.
Check and Test
Be sure to carefully check any email before you send it. Look for typing errors and ensure that the link clicks through to the correct page. Make sure that things like the date and time of an event are correct.
People are very busy and don’t have time for you to send two or three emails on the same subject, trying to correct basic errors you should have found in the first place.
Send High-Quality Information, Not Just Sales Info
Be certain all your emails are relevant and interesting to your target audience. Do more than just try to sell and promote. They will continue being on your list, look forward to your emails and open them.
Make It Easy For People To Unsubscribe
If your subscriber makes a decision that they don’t want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you.
They may also report you as spam, which will cause you complications in the future.