If you want to create an effective content marketing strategy for your business you need to have a blog. Also, you need to know the effective writing trends for bloggers. So you know how to create a successful and profitable blog.
- Long-Form Content
Long-form, information articles, between 1,000 – 5,000 words long are becoming very popular. Blog posts that are over 3,000 words in length tend to receive the most traffic.
These blog posts (easy-to-read articles) are almost like mini e-books.
Long-form blog posts are informative and reward readers with high-quality valuable material!
A quality long-form piece of writing will keep readers on the page – and your website – for longer and will help them relate your brand to being a helpful source of information.
Next time readers are looking for similar advice, they’ll turn to your brand for more knowledge.
Also, there’s another reason for the popularity of long-form content.
Google favors long-form blog posts, with the average word count of a blog post on the first page of search results coming in at 1,890 words. That means in 2020, shorter posts won’t cut it when it comes to hitting the top spot in Google’s search results.
While you should strive to write content that’s longer than 1,000 words, you must do so with direction. There’s no point rushing to write a 3,000-word article if the content isn’t going to be well-organized, relevant, or useful for the reader.
- You Need to Spend More Time on Content
Brands are no longer happy with quick and poorly researched content. Instead, companies are happier to invest in quality research and writing that will result in a longer, more informative blog piece that will provide real value to consumers.
A survey has revealed that 56% of bloggers receive better results from spending over six hours writing a post. While it may sound like a long time, an evergreen, piece of writing is worth the investment if it ranks highly in search engines and draws readers to a company blog.
As well as spending time on research and writing a blog article, time will need to be spent analyzing the audience of a blog to determine the audience their blog posts will need to attract.
Brands will need to work with buyer personas and psychographic targeting to personalize content to cater to the right audience.
- Snippet Reads
While long-form content is king, you shouldn’t leave short-form content out of your editorial calendar.
With many people skimming through content on their mobile devices, short-form content that can be quickly absorbed is also a popular content marketing trend.
Snippet reads should range between 300 – 1,000 words and should provide quick, to-the-point material. While readers will appreciate such posts, don’t expect these blog posts to rank well on Google.
Add value to such posts with quick videos and attention-grabbing graphics which can be as easily consumed. Visual content is very effective!
- Post Regularly
Once you’re creating both long and short-form content for your blog, it’s important to keep up the momentum and frequency of posts. If you post regularly – daily if possible – expect higher traffic to the website.
If you post content regularly, you’ll soon become a recognizable source of valuable information within your niche or topic.
With time, consumers will become more dependant on your brand for providing them with the information they’re seeking.
Becoming a regular source of information to consumers puts you ahead of your competitors that aren’t posting as frequently.
Likewise, many internet users are interested in time-relevant topics and seek everyday access to update-to-date news and information.
It’s important to stick to a routine when it comes to posting content too. If you plan to post weekly, it isn’t wise to stop posting for a couple of weeks. If you have loyal readers that return to the blog weekly for new content, they may look elsewhere for a more consistent brand if you decide to stop posting as usual.
- Outsourcing Writers – Freelancers
Many companies can’t afford a full-time in-house copywriter, and even if they could a lot of the time they wouldn’t have enough writing work to provide a full-timer.
That’s where the popularity of outsourcing freelance writers comes in for 2020. Brands can save time and money when it comes to keyword research, topic generation, content creation, and social media marketing by outsourcing writers that do all the hard work.
- Blogs and Mobile-Optimization
Writing blog posts with mobile viewers in mind is more important than ever.
In 2020, blog posts viewed on a mobile device are expected to be structured in simple, easy-to-read formats featuring bite-sized chapters so people can read posts anywhere.
Also, plenty of white space is important for the mobile-responsive blog post design so the writing can be absorbed from a small screen.
- Video Content
Many marketers are already using video in their marketing strategies. Plus, mobile consumption of video content has been rising by a whopping 100 percent annually.
If you don’t create visual content like videos, then you’re being left behind in the world of blogging.
While written content is still crucial to communicate with your audience, video is becoming one of the most popular ways to engage browsers and build an audience.
The inclusion of a video with a blog post helps to deliver ideas more successfully in a quicker amount of time whilst striking the viewer’s emotions through visual and auditory elements. Paired with organized and informative written content, your blog piece is on to be a winner.
All you need is a smartphone with a decent camera and you’ve got your filming equipment. From how-to-videos to product reviews to comedic material, all these work wonders merged into a blog post. Not only will videos entertain your readers, but it will also add some variety to the blog piece.
- Interactive Content and Engagement
Interactivity increases engagement. So more brands and marketers will create interactive content.
Interactive content can include anything that can get the reader involved in the post. For example, quizzes, surveys, and infographics.
Fun activities like these can keep the reader engaged and can help them understand the topic better.
- Marketing Your Blog
Writing blog posts is half the work. If you aren’t marketing your blog articles, then they’re only going to be viewed by those that happen to be browsing your website.
To gain real traffic, you need to engage with readers. You need a successful marketing strategy to promote your blog.
Social media as Facebook, Twitter, Instagram, and LinkedIn, this is a great place to start.
Post your blog articles regularly across these platforms to entice readers to read your posts.
This way, you can encourage new interested people to visit your website and view your content. And if they like what they see, maybe you’ll build relationships and generate new followers and trusted readers.
— An investment in knowledge pays the best interest- Benjamin Franklin
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“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7