1. Search Terms and Keyword Research

One of the most common ways to find content is through search. Many people type a question into a search form and find relevant content. Do keyword research to see what top keywords people are searching for and create content to target those keywords.

2. Use On-Page SEO

Another way to ensure that readers will find your best content via search is by optimizing your website. Each page on your website should target one primary keyword and use on-page SEO tips to optimize the page for that designated search term.

3. Search Engine Marketing and PPC Ads

If you use SEO, it will take time to improve your rankings on SERPs organically. But, you can pay to place your content at the top of search pages. Using search engine marketing (SEM) and pay-per-click marketing (PPC) campaigns, you can appear in front of audiences and will attract more people to your blog.

4. Social Media Promotion and Hashtags

Social media is another effective way for people to find content online. Social media users browse their newsfeeds and use hashtags to discover blog posts that interest them.

Social Media Tips

For each blog post, create multiple social media posts. You need to focus on social platforms that your target audience uses most).

Create custom social media graphics for each post that match the image specifications of each social platform.

Promote your newest content.

Encourage social shares of your posts.

5. Use Influencers

Another way to increase your content’s visibility is to use influencers to promote it. Influencers are writers and social media personalities that already have many loyal followers. Influencers have readers who are actively engaged in the content they share.

To get your content extra exposure, develop an effective, influencer marketing strategy.

Invite influencers to post on your blog. When influencers write a post and then share it with their audience, it will drive their audience to your site and introduce them to your brand and other content.

Ask social media influencers to share your content through their social networks. If a social media profile has a strong following, getting them to share your content could drive a substantial amount of traffic to your site.

Be authentic and return the favor. When reaching out to influencers to get help with sharing your content, remember that it isn’t all about you. The relationships must be mutually beneficial.

Promote their work and ask them to return the favor. Build authentic relationships with influencers.

6. Guest Post

Also, there is another way to use influencers for blog promotion. This tactic involves guest posting on other blogs. When you publish content on other similar websites, you tap into their existing audience.

This allows you to build relationships with new readers and drive traffic back to your site. When guest posting, always try to include a link back to your site in your author bio or article content.

7. Improve Your Blog Promotion

Writing may seem like the most important part of blogging. But creating content is only half of the process. To make sure that readers will find and consume your content, you must put as much effort into blog promotion as you put into content creation.

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