Blogging is a pretty profitable multi-billion dollar industry. Also, it has changed the way content is created and the online world. WordPress is the free, popular, and effective content management system that makes site and content creation very easy.
Here are some interesting facts about blogging and WordPress you need to know.
- WordPress users produce 70 million new posts and about 80 million new comments every month
Not only WordPress is the number one CMS in the world today but it’s very easy for anyone to create a site (blog) and go live in just minutes. Also, it makes the content creation process a lot faster and non-techie at all.
More than 70 million new posts and articles are published every single month from WordPress-powered sites.
- About 350 new blog posts went live every minute
These content creators and blogging sites make the internet world go around and they also do it pretty fast. With more than a billion active websites and blogs on the internet today, content is getting published faster than you can imagine.
- These days most blog articles are between 1,231 – 1,351 words
With WordPress making the process of content creation so simple, it’s easy to see how and why the internet is getting flooded with more articles and blog posts than ever before.
Not only do these sites want to publish content and get more traffic, but they also want to rank higher in search results as well.
You need to have a solid content promotion and link building strategy in place, you will also want to make sure your articles have more than 1,200+ words of text in each.
- More than 21.1 billion WordPress articles are read every month
More than 21 billion articles are being read every month from sites that are running on the WordPress platform.
- 80% of internet users regularly read blog posts
To go along with the fact that over 20 billion articles and blog posts are being read online every month, it’s not just from a small select group.
This can likely be because WordPress is powering some of the most popular sites in the world today, and also that WordPress articles rank so well in search results.
- 70% of consumers say a blog adds credibility to a site
People like blogs and they add credibility to a brand as well.
If you already have an online business or brand and don’t have a blog, then you are simply missing out.
Outside of adding credibility, blogs can improve site traffic from SEO and social media. Also, allowing your site to cover topics in more depth than you might be able to on a single product or eCommerce page.
- 33% of consumers rate blogs as the #1 factor in a site’s credibility
Amazingly enough, 33% of consumers say they want to see a blog on a site to qualify it as credible.
- 65% of marketers plan to increase their blogging efforts in 2020
WordPress sites are a very effective tool for content creators, SEO experts and agencies, and of course online marketers.
However, many brand experts and marketers still don’t use a WordPress blog. So 65% of marketers say they want to focus more on their blogging efforts in 2020 and beyond.
- 53% of blog traffic is organic and only 15% is from paid ads
Getting traffic to your site and blog articles is awesome – especially when it’s free! but targeted traffic it’s very competitive.
- Over 25% of all websites on the internet now have a blog.
WordPress makes the process of not only having a completely interactive and responsive site easy, but it also makes the process of having a site with a blog easy as well.
- Marketers that blog is 1,300% more likely to have a positive ROI
Blogs are no longer run by individuals that simply want to write about their interests online. Instead, it’s all about business and creating content that provides value to an audience.
This is why there is more blogging activity from businesses, brands, experts, and professionals that want to grow in reach and have a positive ROI.
Marketers who focus on blogging are likely to see more than a 1,300% gain in ROI.
- Only 1/5th of business blog posts are longer than 750 words
Only 1/5th of businesses are creating long blog posts. Posting content isn’t just about pushing something out there for the sake of it. Instead, it should be a thought out and well-timed process.
In most cases, you are going to want your blog content to be longer than 1,000 words, however, 80% of businesses are still posting less than 750 words long.
- Longer blog posts generate 900% more traffic and lead
Longer content simply performs better across all metrics. So you need long blog posts to achieve SEO success and higher rankings on search engines.
Short blog posts of less than 700 words don’t rank very well. Longer blog posts of 1,200+ words or more, often lead to 900% more leads and traffic.
- Sites with blogs have 434% more indexed pages
It’s easy to get your site indexed in Google, but that doesn’t mean it’s going to rank well. To improve the chances of indexing and ranking higher, every site should have a blog and run on the WordPress platform.
Industry reports show sites with blogs have a 434% greater chance of ranking higher and getting indexed, over sites without blogs.
- Blog posts with images get 94% more visitors
The best content in the world isn’t just text-based – it’s visually appealing. Now it’s the era of effective visual marketing.
Just take a look at social media and see what people are sharing and commenting on. No one wants to read 1,200-word articles with no visuals.
Blog posts with images not only provide better engagement and are easier to read, but they also get 94% more visitors.
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