Many entrepreneurs and marketers are using blogs as an effective marketing tool. So they using it to provide information (quality content) and updates to their customers. It’s an effective way to grow your business.

Blog Marketing

Blog marketing is the process of reaching your business’ target market or target audience through the use of a blog. Many business owners had a blog separate from their websites, but today, you can easily integrate the two to make it easier for you to manage.

Many business owners use a blogging platform, such as WordPress, for both their website and blog.

The Pros of Blog Marketing

The nature of blogging makes them ideal for marketing because they provide new, fresh, content to draw people back, and offer a way for consumers and businesses to interact. Here are a few useful benefits:

Inexpensive to Start and Run: For the cost of a domain name and web hosting, you can have a customized blog marketing setup.

Easy to Use: Most blogging platforms are simple to use. If you can copy, paste, type, drag and drop, and upload, you can have a professional-looking blog.

Builds Website Traffic: Offering tips, updates, and other new content give people a reason to come and return to your business website, which gives them the opportunity to buy.

Improves Search Engine Ranking: Google, in particular, likes to find and rank new, quality, content. For that reason, many entrepreneurs use blogging specifically for search engine optimization (SEO).

Gain Trust and Credibility: People like to know who they’re doing business with. With a blog, you can prove you’re an expert and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on your product or service.

Engagement: While most businesses now use Twitter, Facebook, and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.

Opportunities for Revenue: You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.

The Cons of Blog Marketing

Can Be Time-Consuming: Creating new content and updating your blog can take a significant amount of time. Hiring freelance writers and a virtual assistant can help.

Needs a Constant Stream of Ideas: Along with time, thinking of new content ideas is one of the biggest challenges for bloggers

It Can Take Time to See Results: It can take time to begin building an audience for your blog.

It Needs to Be Marketed Too: You’re using the blog to market your business, but for it to work, people need to know about it, which means you have to find your target market and entice them to your blog.

Blog Marketing Tips

Starting a blog and using it to promote your business can be set up within minutes. It’s the ongoing management and marketing that will take time.

Make a Blog Marketing Plan: What are you going to share on your blog? News, tips, resources, etc? How often will you update your blog? (Daily, weekly, etc.)

Create Your Blog: Decide on your blogging platform, and set it up, including customization that fits your business. Be sure to use the same logo on your blog as on your website (if you have a separate website).

If you use a free blog platform (not recommended for business blogging), have a domain name pointing to the blog to make it easier for consumers to get to your site.

Fill Your Blog with Several Posts ASAP: Readers don’t like to visit a blog with only one or two posts. Add ten or more posts quickly to start out, and then switch to your regular post schedule.

Market Your Blog: It’s very easy to integrate social media into your blogs so that your blog posts go out to your followers. Include your blog on your marketing strategy.

Reply to Comments: Remember, blogs are social, so people will ask questions, provide feedback, or share their opinion. Delete spam posts.

Build Your List: Email list is a great way to keep people who are interested in your business coming back to your blog.

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