Many B2B businesses do not use successful marketing strategies. They have a poor online presence and prospective buyers cannot find quality information about them.

B2B Businesses: Stats and Marketing Strategies

Here are some stats and marketing strategies you need to know about B2B businesses.

1. B2B Businesses Statistics:

Cold calling has a success rate of only 2.5%.

77% of B2B buyers won’t talk to a salesperson until they have done their research

About 20-40% of webinar attendees end up becoming leads.

Lead nurturing can help generate up to 50% more leads at a 33% lower cost.

66% of people say that email nurturing was the best way to re-engage leads.

Customer testimonials and case studies are the most effective content marketing strategies

85% of people trust reviews written by other consumers (they trust recommendations from people they know).

Email subject lines that have a sense of urgency and exclusivity get a 22% higher open rate.

50% of buyers say that online live chat is the most convenient way to reach a company.

Using visual content like videos can improve conversions on a website by up to 86%.

Inbound marketing costs up to 62% less than outbound marketing.

57% of businesses have acquired a customer through their blog.

2. B2B Marketing Strategies

a. Website

A website is the foundation of your online presence. Your website will help customers to find information about your products and services.

B2B companies that don’t have a website are missing out on a great opportunity to attract customers and their target audience.

Search engines are getting information from different websites across the web. Then showing users the most relevant information based on what they’re searching for. By having a website, you can get recommended to people searching for your products or services.

The most important thing about your website is that the quality of the user experience can affect how well it ranks in the search engines.

b. Retargeting Ads

Retargeting ads are a popular advertising model. Retargeting ads get shown to people who previously interacted with a website. You’ve probably have seen it many times. If you visit a site then its ads are following you online everywhere you go!.

c. Search Engine Optimization – SEO

Search Engine Optimization or SEO can help you to rank higher on search engines.

Every time people search for information on the internet, Google scans websites that contain relevant information and then presents only what it deems as the most important.

A well-optimized website should appear on the first page of the Google results. A site that is not optimized will appear in the back pages and will not get any traffic.

d. Blog

A blog is a great way to create quality content, rank higher on Google, and generate targeted traffic. Also, a blog can help you to establish yourself as an authority and build credibility around your business.

The key to a successful blog is keyword research. You need to identify specific queries that get searched frequently on Google. Then you can write blog posts about that queries.

e. Social Media

Social media is an area that often gets overlooked by B2B companies. About 75% of B2B buyers use social media when making a purchase.

Social media is a great way to increase your followers and promote your business. You can easily introduce your marketing messages to them through your social media posts.

Another advantage of having social media profiles is that they often get priority ranking on Google. So when buyers are researching products, they could come across your social media pages in the results.