Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

2. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

3. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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