Augmented Reality in E-commerce allows customers to preview products or services before buying (It’s like a Test-Drive). Using Augmented Reality, customers can preview products and then they will decide what to buy.

You need to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business and sales pretty fast.

Augmented reality providing new opportunities to help users test different products. The most prominent of these so far has been virtual make-up tools. Also, some tools enable users to virtually try on clothes, or see what furniture will look like in their home.

Augmented Reality Stats

Augmented reality spending is estimated to reach $62 billion by 2020

65% of online shoppers prefer to make purchases on sites that offer augmented reality technology

63% of customers say augmented reality would improve their shopping experience

37% say augmented reality would make them shop online more often

79% of customers prefer to use augmented reality capabilities to preview product variations such as color or style differences

40% of customers consent to pay a higher price for any products they were allowed to preview by augmented reality

47% of customers said augmented reality features save their time to make a decision

79% of people who’ve experienced augmented reality actively prefer these virtual experiences over video content

29% of consumers say that they would prefer to use augmented reality to view the product before they purchase it.

70% of consumers are expected to be more loyal to brands incorporating augmented reality as part of their shopping experience

73% of mobile users reported either high or very high satisfaction with mobile Augmented Reality experiences

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