Businesses are using Artificial Intelligence (AI) to make their websites more efficient and improve user experience.

Artificial Intelligence and Web Development: How To Grow Your Business

Social media platforms like Facebook rely on AI to deliver the right content in your news feed. It also uses AI to weed out fake news.

1. How AI can improve your website and web design

Reports show that 75% of users judge the credibility of a business based on the design of its website. The same report showed that credibility is also achieved when a website is easy to access and useful.

While usefulness is mostly based on the content of your website, ease of access and use are both reliant on the design.

For people who don’t know how to code, AI can make it easy for them to build and manage their website, content, and preferences.

2. Voice assistants & intelligent chatbots

AI-based chatbots and voice assistants have become more popular because they can provide a better customer experience.

AI-based chatbots can help your customers because they can understand what the user is asking even if the question is worded differently.

Voice assistants have become more personalized. These AI tools can analyze past conversations, learn user preferences, and respond to ensure better engagement and increase customer satisfaction.

3. AI and web development

Many experts predict that this technology will become even more prominent in our lives. IBM states that 85% of retail and 79% of consumer products intend to implement an AI-based supply chain management solution by 2021.

Also, 86% of CEOs stated that AI is a mainstream technology in their office. And 80% of retail company executives expect that they will be using AI-powered intelligent automation by 2027.

AI is flourishing in a variety of industries and will continue to do so.

Here are some of the benefits of integrating AI in web development.

a. Low-cost website

The creation and design of a website require the expertise of professionals, and the cost can be expensive. For businesses with a limited budget, web design and creation can be more affordable using AI tools.

Moreover, it makes the process easier because the AI uses user preferences and themes to guide the “creators” in the design, layout, and even content of the website.

Managing the website is also less costly. AI can perform various tasks related to website management but also it can help developers create solutions faster by creating code from scratch.

b. Elevates website design

AI can design your website according to your specific preferences. Also, AI can use current market trends as well as analyze customer behavior to create a website designed for all your users.

c. Improve experience with customers

First impressions last. You have only 0.05 seconds to make a good one before the user decides to stay on, or leave, your site.

A personalized homepage experience can ensure that your customers stay on your website and keep coming back.

AI can help you gather valuable customer data and analyze it to provide real-time customer insight.

This technology can help you understand how people are consuming and interacting with your website.

More importantly, it can use that understanding to provide your customers with a positive experience.

AI can provide customers with personalized recommendations such as helpful articles or products they might be interested in.

Another way AI can create a positive experience is by providing 24/7 assistance to your customers. AI-based chatbots can easily understand customers’ questions even though they are phrased differently.

They can even tailor their response based on the language and behavioral cues of the customer.

More importantly, AI-based chatbots get smarter over time using data they’ve gathered on their interactions with customers.

They can get better at their job at making sure your customers find the answers they’re looking for.

d. Performs more tasks and help your business

AI can also perform a lot of other tasks that can help your business to become successful. Lead generation is one example.

Instead of having a dedicated sales team you can use an AI-based chatbot to handling some of the leads or even all of them.

Using data and machine learning, the chatbot can sound more conversational and provide a more personalized experience.

AI can also help your sales team qualify leads by gathering and analyzing data much faster.

They can categorize leads based on where they are in the pipeline. They can even analyze data and determine who the company’s “best prospects” are.

Sales are not the only aspect of your business that AI can help improve. Ai can help you to improve your marketing strategies by gathering and analyzing current marketing trends and tips.

It can use data to identify issues on your website that affect your ranking on Google and provide you with solutions on how to improve it.

Last Tip

Artificial intelligence will become more smart, fast, and helpful for businesses. Advancements in AI are not just about making our lives easier, but also better.

With the AI of today, anyone can create a fully functioning and accessible website that will help them reach their business goals.