An effective and powerful online business strategy that is frequently overlooked is article marketing. Effective article marketing is when you create quality written content that is relevant to your target market and submit it to other related websites, ezines, blogs and article directories where it is published for free.

The organic search engine results for your internet business are improved by article marketing. It provides backlinks from other websites, improves visibility for your targeted keyword phrases and helps to establish you as an authority in your industry.

There’s probably a good chance that your competition is not using this online business strategy because effective article marketing takes time, skill, and effort. It also can be done without costing you any money.

Like all internet business strategies, it has to be done correctly to get results. Here are 5 tips you need to know.

1. Right Keywords

Having the right keyword or keyword phrase is crucial to the success of effective article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.

2. Information and Value

You need as much information about the subject matter that you can find. Your target audience may already know quite a lot about the subject and while you may not be able to give loads of information and facts that they don’t already know, they will be able to tell if you know what you are talking about.

Find out who, what, where, why, when, and how about your subject matter. Give information and value to your readers.

3. Attractive Title

Effective article marketing needs a compelling and attractive title. The title of your article is like the headline of an advertisement. An eye-catching title will stand out among all the others the reader is likely to see. In addition, write a strong opening paragraph that will make the reader want to keep reading to find out more.

4. Easy to Read

The content of your article needs to be well written and easy to read. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule, use your keyword once for every 100 words.

Avoid using technical jargon and abbreviations and always write from your reader’s perspective and at a level that they will understand.

5. Have A Call To Action.

Effective article marketing is more than providing valuable information. Don’t forget that your online business strategy is to get visitors to your website. Your article needs to motivate the reader to visit your website to find out more.

Do not assume that they will click on the link within your article. If you don’t tell them what you want them to do, the odds are that they will not do it. You have to tell them the benefits of visiting your website so that they have a reason to do it.

The Benefits of Article Marketing

Content is king. That is why writing articles is one of the most effective Internet marketing methods. Online users just can’t get enough information on various fields. Providing information through these articles is a surefire way to drive targeted traffic to your website.

Here are the benefits of article marketing

1. It’s absolutely free.

All you need is your thoughts and your computer. If you have those, nothing will stop you from typing words that will make you complete that article for your website. You need to write high-quality and informative articles to achieve higher rankings on search engines.

2. Your website will be noticed in a short period of time.

Submit your articles to article directories that get the most web traffic and in no time your website will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain backlinks automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Become an Expert

You have to show that you are knowledgeable on your field or on your niche. Writing unique and informative articles you will become an expert. A great advantage for you and your business. You will gain trust and targeted traffic.