Article marketing is a great tool for many Internet marketing strategies. There is a good reason for this; the more you put into it, the more you get. Here are some ways that article marketing plays into Internet marketing strategies.

The Effect of Article Marketing

Article marketing involves writing articles in such a way as to improve your website’s search engine rankings and provide value to the reader. Articles have to be informative, they usually can’t endorse a specific company, and their format has to be designed for maximum search engine optimization (SEO) value.

The essentials of the format start with keywords. Keyword research is vital to the success of article marketing. You have to find keywords with a balance of popularity and competitiveness. Basically, you’ll want to be found with search terms that the most people would use, yet with the least number of other marketers to compete with. Your keywords should be placed in the article usually in the title and the first paragraph.

You should also have a resource box or author bio that describes what you do and provides a backlink to your website. You can create a “form bio” that only requires a little editing before you can plug in the keyword related to the article.

Article Marketing in Website Marketing Strategies

Article marketing works really well for website marketing strategies as your articles provide content for your website. The search engines love dynamic websites-as you know – “content is king.” The more articles you post on your website, the better it will rank for the keywords you’re writing about.

In this case, keywords are the emphasis and what you need most. Only one author bio is needed for all of your articles.

Article Marketing and Other Marketing Strategies

Articles truly come into their own with offsite marketing strategies. There are several article directory websites on the Web to choose from. This is where the resource box comes into play, along with several other Internet marketing techniques.

Once your article is submitted to the article directory, your resource box will provide a followable backlink to your website. This is important not only for visitors who can now go to your site after reading your article, but also the search engine spiders which can follow the link back to your website. This trick of article marketing will increase your website rankings.

Of course, the search engines know that this is a way that marketers jockey for position in their rankings, so the influence of a single article isn’t as important as it used to be. To significantly increase your rankings, there are a few things you can do.

• Bookmark the article through several bookmarking websites. This makes the article itself have more significance in the search engines, and it makes the backlink more authoritative. This is the quickest and easiest way to affect the rankings of your site with a given keyword.

• Post several articles with the same keywords. Bookmarking has its limitations. For each bookmarking profile you have, you can only mark an article once. The more articles you have, the more you can bookmark.

• Link to the articles on social media sites. While you have social media accounts linking to your website, you should use them to link to your articles, too. With the right social media sites, you can have the dual benefit of having a followable backlink to the article and you can direct traffic to it.

• Rate the article. Naturally, if you wrote the article, you should give it the highest review possible. In fact, you should get as many people as you can to give it “5 stars.”  Start today your blog and post articles on it.