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Do you have a marketing strategy and plan for your business? Why it’s very important a smart marketing strategy to build a successful business. Simply, without a marketing strategy and plan, you can’t achieve success and money!
Whether you are an entrepreneur, or business, preparing a strategy for the first time, this is the first and most important piece of your success.
A smart marketing plan begins with a smart strategy.
1. A Marketing Strategy:
You need to be focused. You need a clear message.
A marketing strategy is the overarching, big picture plan, the high-level road map to help you attain your business goals. After all, you can’t get there if you don’t know where you’re going!
The goal of a marketing strategy is to dive deeply into your business, your sales process, your target market, your message and current marketing to understand your successes and your challenges.
You need to clarify your goals and objectives that will deliver results.
You should identify your niche markets, core messaging, elevator pitch and mission, values and vision statement. This is the foundation of your marketing plan and makes up the specific mix of marketing activities that will drive revenue.
For a successful marketing strategy, you need to have:
– Organization Overview & Mission
– Current Messaging, Elevator Pitch, Value and Vision Statement
– Products or Services
– Goals & Success Metrics
– Brand Positioning
– Target Markets & Ideal Customer
– Marketing Audit: Marketing Budget, Advertising, E-mail, Seasonal Promotions
– Social Media Marketing Audit: Content Strategy, Social Media Channels, Blogging
– Website Review & Assessment
– Competitor Site Review
– Search Engine Optimization (SEO)
2. A Detailed Marketing Plan:
You need to be seen. You need to be heard. You need to be found.
The next step is a to put together a detailed marketing plan from the information you gathered from your marketing strategy.
This is an in-depth marketing roadmap, infrastructure and plan that will be used for your marketing. It will include developing content, developing promotional offers, most effective social media channels to be active on, email marketing, building an email list, and budget for social media advertising.
This detailed Marketing Plan will help your business or organization become more structured, and is something you can implement straightaway in order to see success and become more profitable.
A marketing strategy and plan is the important key to your success.
P.S.
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