What is a viral blog post
The term is very subjective. Every blogger has a different opinion! For some, a viral blog post would mean one that gets 1,000 page views in the first couple days of publishing. Others may think 500 page views is enough. Still, other bloggers may want 10,000 page views or more to the post to think it’s a viral hit.
Your first viral blog post
A viral blog post is not an absolute science. Once you have a huge readership, you have a much better chance of course. Just put it out there and let your readers or followers share your post.
9 tips on how to create a viral blog post
1. An interesting topic that will make people talk
The topic has to be interesting, timely, and one that will appeal to many people. If you write too narrow, you are limiting your blog post’s reach. Search on Google to find out what the majority of people are searching
2. Keyword Research
You need to do some keyword research before you write your post if you want it to go viral. The phrase you target needs to be one that gets a fair amount of searches each month. Use good SEO tactics to get the post on the first page of Google and other search engines. This, along with social media, will help boost your post into viral status.
3. Keep the post short and to the point
Avoid a lot of fluff in the epic blog post you are hoping will go viral. It needs to be straight to the point, solving the issue for the reader that is coming to get the information you present. Add images and break up long blocks of text so it’s easier to read as well.
4. Make sure you have no typos or errors
A blog post with tons of errors will not become very popular. Your grammar doesn’t need to be perfect, but it’s important that you at least proofread your post before publishing. Send it to a friend to read over if you can, or use Grammarly (Free and Effective) to check for any issues.
5. Add diagrams or images
Not only do images help to break up the text of the blog post, but they will also help you get your point across to the reader. Illustrate your content as much as you can so it’s easy to understand. Sometimes, it’s the fascinating images that cause a post to go viral.
6. Make it easy to read and use a simple font.
A common, easy to read font is essential if you want a viral blog post. Avoid fancy scripts, even for headlines. Break up your text with subheadings, which help your reader move from one point to another. They also help the search engines determine what your post is about, so they are great for SEO too.
7. Submit to all social media.
Make sure you publish updates on all of your social networks for exposure. Use CoSchedule to schedule updates for the next two months on Twitter, Facebook, Pinterest, and LinkedIn. Tailwind will help you get the word out on your pins for the post as well.
8. Communicate with your readers
Be sure to answer any and all questions and comments about your blog post. This shows you are there for two-way communication and aren’t simply throwing words out there for people to read. Loyal readers like knowing there is a human behind the posts they are reading, and if you create a connection with your fans, you greatly increase the chances of a viral blog post.
9. Link to other posts and also to your own.
Sharing links to back up the claims you make in your blog post increase your authority. They prove you know what you are talking about, so people are more likely to share your helpful posts. Plus, the more you interlink your own posts, the more exposure you give them when someone clicks on any post on your blog.
You can do all of these things and more and still not guarantee a viral blog post. The best you can do is follow a pattern and routine of good practices and set yourself up for success. If you do this, sooner or later you will hit a big one.
The secret is practice and never give up! It’s up to you to create viral blog posts.
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