As a business owner, you know that marketing is an important tool to increase your brand awareness and sales. There are 9 tips on how to create a successful marketing campaign.
1. Be Interesting and Informative
According to BBC News the average attention span is less than 12 seconds, thanks to multiple devices and a lot of distractions is really hard to stay focused and maintain the audience entertained. The only way is generating interesting and informative content in relation to your service or product.
There are a lot of formats according to each channel like videos, interactive images, and useful information applicable to their needs or problems.
2. Know your Target Market
If you know your target market, you will create successful campaigns easily. Who are you talking to? What do they do? Why they buy your product/service? Which type of content are they interested in?
3. Use Influencer Marketing
The storytelling of influencer marketing is more realistic, and the followers can feel connected and identified with their daily life. Marketers are increasing their budget on influencers thanks to the impact on their audience.
4. Use Emotions
We are human beings and even we live in a connected world, we want to feel different emotions in ads and campaigns to take the experience to the next level. The campaigns that get a connection with their audience are the ones who will last for a long time in their minds.
The people buy with emotions not logic!
5. Grab Their Attention
To engage your audience, you need to be unique and enjoy this job. Choose a game, a funny quote, a meme, depending on your service or product to get your audience attention.
Test, measure and repeat, you never know how your campaign is going in comparison with other campaigns, just make experiments and make them run to see what happens.
6. Measure The Performance.
Imagine if you just do campaigns and don’t measure their performance, you maybe will get the results you want but, you don’t know what exactly is causing a conversion or working with your audience. With your data, you can optimize your campaign and bidding.
A great example is Amazon, do you imagine this revolutionary business without data? Data gives the information and the information gives the power.
7. Inbound Marketing
Inbound marketing is a strategy to increase the traffic to your website and create conversions to get new customers. Content marketing is one part of that strategy. Identifying the pain points of the brand and competitor’s analysis.
Create content offering value to your audience and make it with a CTA (Call to Action) where you can redirect them into a landing page and you can proceed with a sales strategy.
8. Be Creative
Remember you need to captivate your audience with your campaign and it’s not necessary just explaining the products and services. You can use catchy music and cartoon characters or whatever you like to add a new option.
9. Loyalty and Honest
And this is a little related of why influencer marketing is so successful now, the truth is that you will obtain your customer’s loyalty and retain them with honesty and transparency; if they trust you, you are a winner.
The more transparent your product or service is, the better your audience will accept it.
Now you know the 9 tips to create a successful marketing campaign. Act now to grow your business pretty soon.