The e-commerce industry growing every day as everyone wants to open an online store. Even teenagers are showing interest in start-ups with setting up a store online. But, the competition is very high. So, you need an effective custom online store if you want to win over your competitors.
There are many e-commerce platforms that allow you to build a store online quickly. Here are the 9 reasons why you need a custom online store.
1. Customize your products for your customers
The advantage of e-store is to meet your consumers’ demands and needs. This can only be served by a custom online shop. If you have a store of dresses, you need some personalized filter options like sizes, colors, and fonts to help buyers.
If you copy a template, it will not fulfill your all requirement. A well-structured store serves people in the best way and is successful in retaining customer interest.
2. Store and shipping options
These days, most of the business stores offer a variety of products that need different shipping options. Your consumers will be happy to get their favorite name for their order shipments. Only a custom online store will offer such benefits.
3. A custom e-store for multiple vendors
You may be working with multiple vendors and everyone has different requirements. So, customize options help them use the best way to ship their products. When you have many vendors, you have many income streams.
4. Offers promo-codes and discounts
Discounts and promo-codes attract more people. With a custom e-commerce store, you can plan unique promo codes on the purchase. In the e-commerce industry, this move has been recognized as a very attractive step. When you design a customized store, you can generate as many discounts as your business needs.
5. Online store with backend software support
Backend software is necessary for all the online stores. Integrate the software with the store and easily do some complex works. You may need a software support for tracking your order. So, always opt for a customizable store that allows you to use the features of your demands.
6. Different needs of your customers
The requirements of customers are different. While some want an easy purchase, some love to visit an organized store with products in a right place. As people make a purchase decision after several visits, you have to give priority to their needs.
7. Credit card processors
Pre-built themes do not always process all credit cards. It may disappoint your buyers and can be a reason for leaving your store without any action. Add different credit card processors so that you can make your customers happy.
8. Online store security
You have to make your store secure if you want more consumers. The e-commerce, security issue holds a major importance. You should take a strict step to protect consumers’ confidential data and the payment card details. When you opt for a custom e-commerce store, your store will get boosted with such necessary details.
9. Management inventory
An inventory management is a prime concern for all e-commerce companies. When you have a number of stocks, your company will also run well. To maintain this critical concern, you need to connect vendors with the inventory management system. When your product inventory is low, the system will generate the order and send it to the vendors automatically.
WordPress and Small E-commerce Stores
WordPress is no more a simple publishing platform. It is now considered to be one of the most powerful CMS. Several reputed names like BBC, Mashable, CNN, TechCrunch, etc. Use WordPress as a platform for their website.
Initially, people were quite skeptical about using WordPress to build e-commerce websites. But now, thanks to WooCommerce the scenario has changed and WordPress has become a favorite platform for several small e-commerce store owners.
So what makes WordPress a popular choice amongst them? Let see the advantages.
Extremely easy to install, configure and use
In past, if you have tried creating your blog with WordPress you must be aware that it is very easy to create an account and write blogs on it. You don’t need to know to code in order to create a website with WordPress.
However, if you have specific demands, you can also hire professionals who provide with WordPress customization services and create your website exactly according to your business requirements.
WordPress enables you to add products, monitor sales and gives you all the documents you need so that you can manage your WordPress store while you are expanding your business.
Many of eCommerce Themes and Plugins
The foundation of WordPress is laid on its array of themes and plugin architecture. With the help of unique themes, you can make your e-commerce store look extraordinary. You can also make use of plugins that define the functionality of your website.
There are several companies that provide WordPress plugin development services at cost-effective rates. Using these plugins, you can turn your ordinarily functioning store into a successful e-commerce shopping site.
Save on monthly fee
Most of the e-commerce platforms today charge a monthly fee and a transaction fee for hosting your e-commerce store. With small business owners, this might be a problem as it is difficult for them to pay the monthly subscription until the targeted sales are achieved.
With WordPress, things are different. When you create an online store with WordPress, you have to pay only for what you actually need. This includes paying for the domain name, themes, and plugins which is a onetime investment. Undoubtedly, it’s the best way to start an online business.
Find all the support you need
As WordPress is open-source software, you can use and modify the source code to suit your business requirements. There is a supportive community behind WordPress that always makes itself available whenever you get stuck.
It also gives you a complete control over your e-commerce store and keeps you away from the commercial restrictions and tight rules imposed by some e-commerce firms.
SEO friendly
Initially, as WordPress started as a basic blogging tool, it provides with all the features one needs to get their eCommerce site ranked high on search engine pages. This makes the platform SEO friendly and perfect for the business owners who want to attract a huge amount of traffic.
With other e-commerce platforms, it can be quite difficult to fetch traffic easily. WordPress also has the potential to take care of several SEO related problems. All you need to do is provide with high-quality content and WordPress will take care of the rest.
Can be easily integrated with your existing website
The best part about using WordPress for e-commerce is that it can be seamlessly integrated into your current e-commerce store. If you decide to set up an online store without planning, there is no need to redesign your website.
All you have to do is install a Woocommerce plugin and you’re done! As Woocommerce plugins can be easily integrated with your e-commerce store, your website will have a look and feel similar to other parts of your website.
Offers excellent product customization
Products are the most important part of any e-commerce store. Moreover, store owners keep adding and removing different products at regular intervals. It can get quite confusing and overwhelming if there are complex products like clothes.
With WordPress, you will never face any issues as it will provide you with a user-friendly dashboard and make your shop look unique and colorful. Customizing the product also becomes easy with WordPress as doing it as easy as publishing a blog post.