Visual marketing is the use of images, colors, video, signs, and symbols to attract customers to your business. Studies have shown that we process visuals 60,000 times faster than text. The visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.
As you know the visual marketing all around. T-Shirts, billboards, delivery trucks, buildings, etc., are all examples of visual marketing. But the internet has opened up a whole new world of visual marketing and you need to realize the importance and the effectiveness of visual marketing.
Here are the 9 reasons why visual marketing is very important for your business.
1. Emotions
We make purchases based on our emotions and not on our logic. The visuals appeal to our emotions. The images bring out much more emotion than if we read the text describing it. Marketers know how effective is the visual marketing and use it for their business.
2. Visitors who view product videos are 85% more likely to buy than visitors who do not.
3. Blog posts with a visual can attract up to 3x more traffic than a plain text post.
4. Having visuals on your website can increase your traffic and the monthly unique visitors pretty fast.
5. Branding
Visual branding is one of the most important aspects of visual marketing. The images of brands have programmed our brain to think of one thing and it works!
6. Pinterest is a social site which uses mainly images.
Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. Studies also show that when it comes to revenue on a per click basis, Pinterest beats both Facebook and Twitter.
7. Articles with images get viewed 94% more times than plain text.
8. Social Media – Using photos and images on your social sites will dramatically increase interest in your posts and response to your posts.
9. By using images on your website, it is possible to more than double your conversion rate.
The visual marketing will get you more traffic, boost your conversion rates and make your business more successful.
Attention! Always make sure you are using images legally. You cannot just copy and use any image you find on a website. Always check for license terms and usage specifics. Some terms only allow for non-commercial use and other such limitations.