Instagram is the new trend on social media networking. Mostly for the youth and when we talk about business promotions, advertisements, instagram is again winning the race. Instagram is a very easy source by which one can share pictures, videos publicly or privately and can follow the feeds of others and can be followed by others too. Here are the 8 tips you can use to promote your business on instagram.
1: Create a list of followers
• Add significant, trending hashtags to your posts
• Share your posts on your Facebook Page
• Keep following others and liking their pictures
So as to get easily approached by people who do not know you are on instagram, add hashtag to your cross-post pictures and videos of Facebook and other social networks that even up with your brand image or campaign.
2: Follow your followers back
To create sound relationships on Instagram, find the brands and people you are fond of and adore, from your followers and follow them back.
3: Get a strategy for posting
Set a strategy for posting blogs, having well defined time limit to post a new blog, or repost an existing blog. One needs not to hurry while posting blog one after one as it can drench the followers. To have track of your posts follow the steps –
• Make a schedule of posting
• Ready your posts on time and post them accordingly
• Trace where and how your posts are working once you get going.
4: Get in Trend by using Trends
Use popular hashtags on posts that are having a bigger part of visual community storytelling. Statigram is a great tool for finding brands and hashtags that relate to your brand. Simply enter the brand name or hashtag into the search box and click Search. You will get the popular hashtags that even up with your brand or post. Some popular hashtags for business- business #jobs #sales #marketing #startup
5: Inlay website link to boost traffic to your site
Always add your business links just on top of the page below your company’s logo, brand picture, name of your page.
6: Avoid hard selling to your followers
Not every time follower visits your page to buy any product or service so don’t try pushing sales. Walk in between the path of influencing followers and coming too forcefully. It is well observed that major influence is their friend’s social media shares. Be an influencer; be creative with your images, videos, hashtags you are adding.
7: Offer promotions and organize contest
Contests, games are few activities by which you can acquaint your followers, and can attract others too.
• Engage your follower by organizing contest time to time and offer the exclusive gifts.
• Offer the winners’ free visit to company’s event or back stage activity to let them indulge emotionally with the company and also let your brand be a part of their memory.
• You can arrange contest within the company between the employees and upload the pictures of activities to let followers attract.
There are image analytics tools such as BlitzMetrics and Curalate that will provide detailed insights of your images.
8: Be a consistent responder
Other than sharing your brand’s pictures, videos you should also comment and like on your follower’s, loyal customer’s activities, images, videos. Post alternate links where followers can raise their queries and can get it solved.
Use these tips to promote your business on instagram and pretty soon you will have awesome results.