SEO is a great strategy for your business but you have to know that often the SEO changing. Strategies that were effective six years ago, don’t work today. So, it’s good to stay updated to succeed. To stay on top it’s advised to do research, learn and test new approaches. With SEO, you can get quality traffic and boost your brand at the same time. Here are 8 SEO tips for your business in 2018.
1. Keywords and Google
Focus on keyword search, tag search, and knowledge graph in Google.
These techniques allow Google to understand searches regardless of the keywords used.
2. Quality Content
You have to create quality content. The search engines love the fresh, informative and quality content. This way you can increase traffic and achieve higher rankings. That’s what all the businesses need.
3. Backlinks and Promotion
Get backlinks from other sites with your quality content. You can improve the search engine optimization by getting backlinks. It helps to grow the high visibility of your business.
4. Speed up Your Pages
Most visitors use smartphones to navigate through your website and blog. Websites that load faster are preferred by search engines and appear higher in Search Engine Result Pages (SERP’s).
5. User Experience
User experience is very important for your SEO and Google. Don’t forget. you write for the people, not the search engines. Improving the conversion rate (CR) is very effective for your business.
6. Social Media Marketing
The content from the major social media platforms, such as Twitter, Facebook, Pinterest, and LinkedIn will be more important on SERPs. As a matter of fact, around 76% of marketers make use of social media in order to boost SEO. Social media marketing is a great strategy for your business.
7. Video Creation
Videos work well in keeping the viewers entertained and engaged. Aside from this, videos can help you improve your search engine ranking as well. Marketing statistics show that 62% of Google searches are for videos. So, it’s a good idea to make videos part of your content. With videos, you can improve your rank by up to 50%. So, create and upload your videos on YouTube, which will improve your video SEO.
8. Voice Search
Many people use voice search, especially when they are on the go. This is true about mobile phone users. It’s more convenient as you don’t have to type keywords in order to conduct a search query. Today, around every phone comes with a voice search functionality. So, make sure your content is searchable via voice search commands.