You need to know that creating awareness for your brand, product or services online and converting this into sales are two different things. You need to have an effective marketing plan (business strategy) that would convince potential customers to become loyal customers.
Now business owners are beginning to turn to new effective technologies, like Artificial Intelligence, to give them an edge in this competitive terrain. Also, a survey revealed that AI technology encourages 50% of consumers to spend more.
Here are the 8 reasons why you need to use artificial intelligence to increase your traffic and sales.
1. Data Analytics
Before the introduction of AI (Artificial Intelligence) businesses often find it difficult to utilize the data they collect from consumers. The data that could give them insight on how to increase their profits it was wasting away.
They had valuable data but they can not use it!
2. Personalized Marketing
With the help of AI, analytics businesses can now create advertising contents for individual customers. You can use different data like the customer’s location, search history, lifestyle, demographics, to identify the best range of products or services to market to them. This personalized approach increases potential customers’ chances of visiting your website and engaging with your services or making purchases.
3. Custom Emails
Today, if you want to establish customer loyalty you need an advanced level of commitment that highlights how much you value your customer base.
The personalizing emails are very effective to establish customers’ trust in your business. It is very common for businesses to employ AI to analyze and identify factors like the best email frequency, the most appropriate time of the day to send emails to each client and the right title to use.
4. Chatbots
Relying on human labor to offer 24/7 customer service to potential clients is often inefficient and very costly. As a result, businesses now using AI-powered chatbots that give swift and relevant responses to queries on their websites and other social media networks.
These chatbots come with machine learning and AI that give them the ability to tackle open questions. This new trend has led expert to forecast that the Chatbot market would worth a whopping $1.25 billion by 2025.
5. Predictive Analysis
Predictive analysis is the use of data and AI applications in forecasting the probability of a prospective client is becoming an active customer as well as to identify individuals that could spend more if effectively motivated.
This information helps businesses identify marketing targets and new trends. Also, prices would improve their conversion rate.
6. User Experience
User experience is a very important factor for your business. It determines users’ ability or inability to navigate your site. And with the advent of AI user experience has suddenly become more sophisticated.
Businesses are using these technologies to automatically curate the services, prices, and contents that tends to attract each user based on the data collected about them.
7. Content Creation
For businesses that offer users subscription plans to access the latest news content and other forms of contents, AI has become an essential tool in this highly competitive industry.
Already, news websites have started using AI to utilize existing templates for writing new contents.
8. Voice Search
Search Engine Optimization (SEO) and voice search are factors that determine the number of organic traffic websites generates.
While both factors are strongly tied to AI, content optimization is also increasingly leaning towards AI-enabled solutions to construct marketing contents that conform with the latest search trends that tend to rely on conversational keywords rather than long-tail keywords.
More and more people prefer to use their mobile phones and voice search to search online for products or services.
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