Do you want your website to rank high on search engine results pages (SERPs)? In that case, you need to make sure that the articles you have on your website are SEO friendly. Whether you offer products or services, good content appeals to your audience and leverages your position on SERPs.
7 Tips to Create SEO-friendly Content
1. Offer answers and solutions
Searchers look for solutions to their problems.
Before you start writing, you should know what you are going to write and who your target audience is. If any question comes to your mind, you should write it down and try to find out answers to it. You should realize that your audience too may have the same questions. So, offering them the answer to their queries is essential to get search engine ranking.
2. Break into paragraphs
A SEO expert can suggest you to break the content into two or more paragraphs. Your audience finds it convenient to read if you use paragraphs. Each paragraph should consist of an idea.
3. Use keywords wisely
It is important that you do not overwhelm the audience with keywords. If your audience does not like the content on the website, they are not going to visit your website again. Low traffic can lead to low rank on search engine results pages.
A SEO expert can suggest you to use keywords meaningfully throughout the write-up. For instance, if you have to use the keyword three times, you should put it in the first paragraph, middle paragraph, and last paragraph.
4. Keep the content short and informative
You should not make the article very big. A limit of maximum 500-600 words should state your views. Your audience may lose interest, if you present them with a very big article. Since searchers are looking for information; you should offer it to them.
By the way Google loves the big articles (1000 words+) but only if they are interesting, original and informative.
5. Give an appropriate title
The title of your article should reflect what the article is about. If you attract an audience with a title and do not offer the solution you promised in the title, traffic to your site will decrease.
6. Add the link to your website on the document
An SEO expert can suggest you to add the link to your website at the end of the article. This is a useful tool to increase traffic to your site. When your audience reads the article and finds solutions, they visit your website for further information.
7. Link to former content on the same topic
If you have already written content on the same topic, you should add the link to that content. This helps to convince your audience that you have strong knowledge on the subject.