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Success as an internet marketer is not some mystic art. Simply it’s about doing the right things in the right way. It is a good marketing practice. Follow the tips, strategies and advices of successful marketers and you will succeed too.
1. “Practice!” Internet marketing needs practice if you want to become a better marketer. Find out what you need to do and then practise until you can do it. There are no shortcuts; the work must be done and the skills practised to get where you want to go. Keep that in mind when approaching the various issues you will meet in running an online business.
2. Website is a great tool for your business and your online marketing. Always go for simplicity in any website. Each website should basically have one single purpose. Every product or service you offer should have its own website.
3. Never confuse your visitors by presenting them with a visual explosion of colour, pictures and graphics with links splattered all over every page. Keep the design clear and relevant to the job in hand.
4. If you are looking to attract subscribers, the opt-in form should be the most prominent thing on your page. Your webpage copy should direct your visitors to it and encourage them to sign up, which we usually do with a free offer like a report or ebook. With a product page, the sales material should be emotive and crafted to make the sale.
5. When offering free reports or eBooks to encourage subscribers, always provide real quality. It is your initial contact with a potential customer so it is your first opportunity to make an impression.
If your free gift is poor and of little value, your subscribers will not remain subscribers for long. They will certainly not come back to make a purchase. The ideal placement for your free offer and opt-in form is in the top right corner of your webpage where it is immediately apparent to any visitor.
6. Once a visitor has subscribed to your list you will need to have set up follow-up emails with your autoresponder to begin the process of building a relationship with that subscriber.
It is well known that it takes a number of contacts with a subscriber before they are likely to make a purchase; seven contacts is usually what you need.
7. In addition to working with your list, continue to promote the products with which you are comfortable. The product must have value and you have test it. Writing and posting articles to your list is always a good technique – and FREE.