Mobile online marketing is very effective and more profitable than traditional marketing. The search engines will look to the mobile version of your website before the desktop version to determine to rank. The search engines love the mobile-friendly sites.
Websites without a mobile version will lose their rankings in search engine results pages (SERPs). The good news is that some mobile SEO tasks are very easy to do yourself. Here are 7 SEO tips for your successful mobile marketing.
1. Create a Google My Business Account
One of the most important listings businesses owners can create, Google My Business accounts are free and simple to set up. Fill out the information to the best of your ability, and include as many images of your business as possible.
2. Other Business directories Listings.
Beyond the Google My Business account, mobile users may use other websites and applications to find your brand. Frequently review and update all listings for your business online. Update listings on Yelp, local websites, Facebook, the Better Business Bureau, and other popular business directories. These listings will ensure searchers reach the right information when they search for your name.
3. Social Media Marketing.
On mobile devices, social media sites drive a significant amount of traffic. Around 80% of social media users spend their social media time on mobile devices. If you want to maintain visibility with mobile users, prioritize your social media marketing strategy.
4. The Advantage of Plugins.
If your business uses WordPress or another platform, take advantage of the plugins designed to make your mobile site more user-friendly. WordPress offers plugins to improve site speed, optimize images, and take care of other important mobile SEO tasks.
WPtouch is an awesome WordPress plugin that will create a Google-approved mobile-friendly version of your website.
5. Use keywords (Classic Method)
Mobile users search differently than desktop users. Optimize for mobile keyword searches to keep your content in front of the right people. While you can purchase tools to find the right keywords for your content, you can find keyword comparisons by a device in Google’s Search Analytics.
6. Optimize images.
To improve page loading times on mobile devices, optimize images for mobile users. If you don’t use a plugin to help with images, identify the ones that present a problem using a page speed tool and then compress or change the dimensions for faster loading times.
7. Content for Mobile.
In addition to searching differently on a mobile device, many people digest content differently. Readable and scan-friendly content tends to work better on mobile devices.
Also, use voice search. It’s the new trend for mobile users and it’s very effective. Many people love it!
The mobile SEO is more effective than desktop SEO because more and more people use their phones to searching online for information or products they need. So you have to create an effective mobile SEO marketing strategy to win your competitors and increase your sales.