When it comes to picking the best content management system (CMS) and website platform, it’s important to create an effective content marketing strategy. 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.
There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress is the best platform for your content marketing success.
WordPress powers over 60 million websites on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is one of the best blogging platforms on the market.
Here are 7 reasons why WordPress is the best platform (CMS) for your content marketing strategy.
1. Customization and Flexibility
The best CMS platform is one that is highly customizable so that you can add any feature you want and create more advanced websites. And WordPress is the most customizable platform on the market, thanks to its open-source code, content collaboration tools, implementation with all kinds of hosting options, and thousands of plugins and themes.
WordPress currently offers over 54,000 plugins. In comparison, Drupal offers about 42,000 but only about 9,000 that are stable and supported. Joomla currently only has around 8,000 plugins.
Plus, these numbers are just the official extension directories and do not include any third-party offerings.
WordPress provides you the flexibility to sync it with any of your other favorite content marketing tools to enhance your content, such as:
Easy Content Templates
Edit Flow
Editorial Calendar
WP Inject
Many Chrome extensions also work with WordPress to improve your content. For example, the Grammarly Chrome extension integrates with WordPress to edit your content with ease.
2. Knowledge Base Integration – Customization
Another strength of WordPress is its smooth integration with knowledge base software, as shown above. You can use this ability to produce tons of content around your product, service, or tool.
For example, knowledge base software can support the creation and centralization of answers to the most commonly asked customer questions. It can also embed meta tags and titles, and help you structure your content for improved SEO and audience readability.
Want to create your knowledge base rather than integrating one? WordPress can help with that as well. There is a WP Knowledgebase plugin you can use to create and customize your knowledge base in minutes.
3. Video and Audio Integration
Video content is overtaking the market. Predictions claim that 82% of all Internet traffic will be video by 2021.
While WordPress originally began as a blogging platform, its functionality has grown over time. Thanks to the WYSIWYG Visual Editor, you can easily embed video and audio content into your WordPress site.
WordPress offers multiple plugin options to further customize and enhance its visual content editor. Whether you want to grow your blog traffic, create a million-dollar e-commerce site with video development, or share your podcast, WordPress’ video integration capability can help you.
4. Creation and Publishing
When it comes to content, there is no question that quality is more important than quantity. If your content is infrequent it’s much harder to drive repeat customers and grow a loyal following.
WordPress supports the creation and publishing on frequent content.
A basic text editor. If you can create text using Microsoft Word or Google Docs, you can create it using WordPress, with no knowledge of code required.
Page builders. When you want to move past simple text, page builders help you build even more complicated designs. Again without needing to know a single line of code.
A powerful editor. WordPress enables content formatting, as well as the publishing new posts and pages with its built-in editor.
Taxonomy options. As you create more content, it becomes more important to organize it in a way that is searchable by bots and humans alike. WordPress enables you to create categories, assign tags to your articles, and build hierarchies to group your content.
5. User Experience
If you don’t optimize your content for the best user experience, people will go away. The good news is that better user experience (UX) design can increase your conversion rates by 4x.
WordPress offers all the tools you need to offer a topline user experience.
Thousands of themes are ideal for creating websites that support easy browsing and usability. Plus, WordPress’ easy customization allows you to add non-intrusive call-to-actions (CTAs) and subscription boxes. So that you can convert your audience without killing their experience.
WordPress even supports accessibility for peoples with physical or sensory impairments. Plus, it offers translations for up to 180 different locales. So no matter what language your readers speak, you can provide a translated version for them.
You can also use one of the many WordPress plugins, such as Polylang or Weglot to create a multilingual site.
6. Design Flexibility
The WordPress Customizer allows you to easily tweak your site, change headings, colors, and other aspects with the click of a button or the drag of your mouse.
Considering the importance of design in content success, this is invaluable for content creators. Check out these design trends for 2019:
Vivid color
Typographic focal points
Futuristic influences
Light and dark color schemes
Color minimalism
Hand-drawn illustrations
Genuine stock photos
The WordPress Customizer allows you to easily embed, enhance, and change visuals to keep up with changing trends. For example, you can include the above trends in your background header, featured images, and other site widgets.
You can further optimize your design by creating a personalized experience that represents what you have to offer in a clean, appealing layout, using one thousand of mobile-friendly themes.
Their responsive design ensures that whenever you change your design, it’s still completely navigable on your audiences’ phones.
7. SEO Friendly
With pages that rank at the top of Google receiving 36.4% of search traffic, your SEO strategy needs to be very effective. WordPress helps support this with an easy to crawl framework that appeals to search engines.
The platform also supports further on-page optimization with plugins such as Yoast and All in One SEO. Even if you don’t understand SEO, these plugins can offer recommendations to help you optimize your content.
Another SEO consideration is the site load speed. There have been some complaints that WordPress can tank your speed if you install too many plugins. But with a little optimization, it’s possible to achieve page load times under one second.
Here are some other ways WordPress helps you modify your content for SEO:
Allows you to implement rich snippets.
Enables you to add structured data to your site.
Supports the implementation of Accelerated Mobile Pages (AMP.)
Has direct integration for competitive analysis tools
Whether you’re using WordPress as a blogging platform, a forum, an e-commerce store, or something else, its many strengths make it the ideal solution for content creation and management.
WordPress offers endless customization, personalization and design capability. So, you can easily modify your content without any knowledge of code.
WordPress is the best platform for your successful and profitable content marketing strategy.
P.S.
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