Search Engine Optimization (SEO) of your website is a necessity for your business. We all know that people of the twenty-first century are dependent on information disseminated through digital media. People need and love to search for information through their favorite search engines.
If you want your website to be a success, you need to ensure that your site appears on the first page of the search list.
60% of the people access websites after finding them from the search engines. 90% of the people click only the first result and do not bother to go down the search list. These facts are very important for your business.
For SEO, you have to depend on SEO tools. Fortunately, some of them are free of charge. You should use these free tools and make your site more competitive without even spending a cent.
Here are the 7 best free SEO tools for your business.
1. Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds. This is a very handy Chrome extension.
First, you get an overall SEO score. Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
2. Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing. You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”).
If your site isn’t optimized for mobile devices, you’re in big trouble. Fortunately, you don’t need a full-time developer to get ready for this update. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not your site is prepared for Google’s new algorithm.
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
3. Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
4. SEMRush
Copy your competitor’s best keywords. SEMRush might be your all-time favorite SEO tool.
It’s got a paid plan with lots of awesome features. But the free version is pretty cool too.
Whether you go with free or paid, SEMRush works the same way: It finds the exact keywords that your competitor’s rank for.
5. Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
6. Keywords Everywhere
Get keyword data from around the web.
Keywords Everywhere is a very popular keyword research tool. It shows you search volume, keyword competition, and CPC info… inside of your browser.
You don’t need to log in anywhere to get this data. You can see keyword info while you watch videos on YouTube and check your stats in the Google Search Console.
7. Google Search Console
Get SEO help straight from Google. No list of free SEO tools would be complete without the Google Search Console.
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Make your research and you will find more SEO tools (free or paid). Test and decide what works best for your business. The first step, Take Action Now!
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