Pinterest is a very effective social media website that focuses on the power of images. There are many new best practices you need to know when it comes to using it for your business. Pinterest it’s a great opportunity to grow your business and your online presence for Free.
Also, you need to have a marketing plan or to refine your existing one. You can review a marketing plan tutorial for additional assistance.
Here are 6 tips on how to use Pinterest to promote your business successfully.
1. Promote Your Products
If you sell physical products, one of the best ways to use Pinterest is to share images of those products. Your photos can feature different variations of colors and styles and even photos of your customers using your products.
2. Blog Posts
Bloggers are using Pinterest to highlight their blog posts, and create visual directories of content they publish. You need to use photos or infographics on your blog so Pinterest has the right image to pull in when your post is pinned.
3. Share Videos
Video promotion works exactly the same was a blog promotion, except you, can embed your videos right into Pinterest. We all know that online videos can be very powerful for businesses, so this is the perfect way to use Pinterest.
4. Conduct Market Research
You have to take a look at what happens after you pin something. Are people liking it or repinning it? Are you getting new followers? Take a look at the profiles of anyone who interacts with your pins to see who they are, what they do, and what other interests they may have.
This is a great way to tailor the content you pins because you know the interests of your followers.
5. Boards and Collaboration
Pinterest also can be a group activity. You can designate boards that are collaboration spaces and add contributors to group pinning and discussions. This is the perfect way to bring your team together to brainstorm, share ideas, and learn from each other.
6. Highlight Clients and Other People
Although your goal may be to promote your own business and drive traffic to your website or blog, you also should consider creating boards that highlight great images, content, and information from others.
You can create general boards that appeal to your target audience and pin a variety of interesting images from different resources.