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Content marketing is very effective, and is a major element of a successful marketing strategy. But just posting content alone isn’t enough to take advantage of this powerful marketing technique. You need people to share it so that as many people as possible can see it.
This is where social media sites like Facebook, Google+, Twitter, and Pinterest come into play. So that you can get new followers, likes, comments and shares. Your content must be awesome and valuable for your socially savvy online audience.
Here are 6 simple tips to get people to share your online content.
1. Make It Easy To Share
One of the easiest ways to get your content shared is to use social media sharing tools on your website. These ‘one click’ buttons make it quick and simple for your visitors to share your content to their friends and followers.
2. Publish Interesting Content
Understand what content your audience are interested in and customize your material so that they will want to share it. Create content that’s compelling, interesting and engaging. A great way to achieve this is to make your content posts interactive by asking for comments.
3. Use Different Media
Written text, photos, infographics and online video are all possibilities for sharing content on social medias. Images get noticed and capture audience attention. This is proven by the tremendous success of Pinterest for business. There are over 150 million users are on Pinterest and more than 65% of pinned content is from business websites.
4. Video
Video is essential in any marketing plan. In social media, it can be used to really attract and make an impression on your target audience generating you those likes and shares that you need to boost your marketing campaign.
5. Know When To Post
Be aware of any trends or patterns for when your audience is most receptive and active on your page. Then plan your upcoming content to go live at a time that people will be most likely to see it and share your content.
6. Ask Questions
Asking a question with your content will generate much more reaction. You can use it to get a better understanding on what people think about what you’re publishing, and adjust future content if necessary. Think about the pain points your audience has, and ask a question that will bring in a lot of comments.