The world of social media has a continuous growth in technology and innovation. Many new innovations are discovered, or published.
There are 6 social media changes in 2018. So, how these changes affect your business? What you need to know about?
1. Live Streaming.
There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works.
2. Messaging Apps.
Today there are various messaging apps like WhatsApp, Facebook Messenger, etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.
The messaging apps are very effective for the online businesses.
3. Virtual Reality.
In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.
The virtual reality is the new hot trend in the online world.
4. Voice Search.
Many people use the voice search on their mobile devices because they are very quick and easy to use. It’s much easier to search on the internet with voice than typing.
5. Online Hangouts.
The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.
6. Influencer Marketing and Social Media Engagement
The influence of marketing is a Big business. In fact, there are many people who make money through influencer marketing. It’s the new trend in the world of marketing.
The Advantages of Messengers
Privacy and Security
Messaging security and encrypted communication are mainly the most important factors people are looking for while choosing a messenger for their daily usage. Some modern messaging apps protect our data by not storing users’ messages, calls, videos and other private information on the servers. This means that only you possess your messaging history and only you have access to your private information.
Effective and Simple
Simplicity is power. Social media networks contain too many overwhelming features and buttons, too irrelevant content and dizzy experience. In contrast, messengers are more straightforward to use – file sharing, call forwarding, voice and video calling, making cheap international calls are super easy to organize!
Speed
The messengers are not as overloaded as social media, they operate faster even in problematic conditions, such as poor internet connection or crowded Wi-Fi. At the same time, messaging apps consume low data and care about your wallet. After all, who wants to pay unjustified bills for reaching out to friends and family? No one!
Results
The information flow of social media is enormous. To control this, social media platforms use various algorithms for filtering the content. Meanwhile, messengers do not have the same strategy. More specifically, they make the followers more qualified by reaching them one-by-one and generating better results. No algorithms, just pure reach!
The messengers take communication to the next level taking over both social media giants and calling or emails. Marketing and IT godfathers argue that messaging apps will become a major tool for marketing campaigns in 2018. Taking into consideration this, Facebook offered the Facebook Messenger, bought WhatsApp, and now they have 2.6 billion users combined.