Content marketing is a necessity and a very effective tool for marketers and businesses. Don’t forget, without content, you can not promote your products or services. The online world can not exist without content (articles, videos, images, photos, infographics, etc,).
Here are some content marketing trends you need to know about.
1. Content Personalization – Personal Marketing
Content personalization is the process of gathering and analyzing data about your audience to deliver content that meets their needs or interests.
The personal experience allows you to speak to the heart of specific visitors at their exact level of brand awareness. You drive them into your marketing lifecycle much more effectively than a static page with content that targeting everyone.
About 62% of marketers currently use the most common form of content personalization, segmentation, to provide better experiences for their audiences.
2. Virtual Reality (VR) and Augmented Reality (AR) – interactive content
AR and VR technology have become more effective and popular. For those who don’t know, VR (virtual reality) is when you are immersed in a totally-new, made-from-scratch virtual world. AR (augmented reality) is when the real world around you is augmented, or enhanced, with digital features.
Also, mobile technology for both AR and VR is more accessible – and cheaper – than ever. Those willing to dive in and play around with interactive, immersive content will benefit more.
Content marketers have the ability to create their own AR filters for Snapchat, Instagram, and Facebook. VR platforms like Rec Room, VRChat, and even Fortnite are becoming places where people gather to chat, hang out, and socialize.
3. Visual Social Media
With the growth and popularity of visual social media networks like Instagram and Snapchat, social media move closer to image-dependence. People prefer sharing their lives through visual media, and they love having conversations through pictures and video.
73% of US adults say they use YouTube, which outstrips even Facebook (69%) as the most-used media platform. Instagram comes in third place, with 37% of adults reporting usage.
Content with images gets 94% more views than content without.
4. Storytelling
Telling great, engaging stories will never go out of style, and that remains true for content marketing as well. These days, most marketers are realizing that they need a clear story that resonates deeply with their audiences.
It doesn’t have to be a brand story, either. Sometimes, the most successful storytelling in content marketing revolves around the customer as the protagonist, and how the brand helped them reach their goals or solved their problems.
Stories bring people together, uniting us around common, universal themes of humanity. Good stories pull at your emotions, make you think and feel.
5. Voice search
By 2020, voice and image search will account for half of all searches on the internet. That amounts to about 200 billion voice searches.
Content marketers can’t ignore how popular voice search is becoming. You need to think about optimizing content for more direct queries and questions. How can give your audience who use voice search the answers and information they need.
6. AI and Chatbots – Conversation with Customers
Artificial intelligence is another technology very popular and keeps growing. More and more AI chatbots handling 1:1 conversation with customers.
It’s not human-caliber conversations, but scripted chats with bots responding to common customer questions, problems, and inquiries.
By 2023, chatbots are projected to drive $112 billion in retail sales. That’s because consumers are getting more comfortable interacting with chatbots. chatbot AI is getting better, and businesses that implement chatbots in some areas of customer service will cut costs and increase profits.
Now you now the new content marketing trends. It’s your turn to take action now. Use these trends to grow your business and make more money.
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