Video marketing is an important part of every successful online marketing strategy. The online video marketing makes people convert easier. Video keep them interested enough to sign up or buy from you.
The proof is in the stats. Recent studies show that 75% of mobile traffic will be video.
Here are five video marketing strategies for your business.
1. Engage your audience with interactive video
To make audiences stay, you have to give them something that keeps them interested.
Lately, marketers are using interactive video to achieve this. These are videos that allow viewers to take part in and change their outcome.
The interactive videos provide people with experiences that static content can’t. Instead of a passive experience, the medium encourages the person watching to take action. This drives engagement.
2. Keep it short but entertaining
The average attention span of internet users is less than that of a goldfish. It’s why we would rather skim through content than read every word of it and move on. Grabbing attention is a matter of showing value immediately.
Video marketing works the same way. You just can’t post long videos and expect visitors to view them until the end. If you have any hopes of conversions, your video content must be short. And it must be sweet.
3. Interesting content not commercial
What do we usually do when a commercial comes on? We switch channels. Commercials may have worked before. But now we have smartphones that give us a plethora of other valuable content that we would rather be watching.
No one watches an ad voluntarily unless it offers something that is worth their time. Viewers are likely to engage with your content if they are getting something out of this experience. This “something” can be humor or maybe a value proposition. Something unique that might prompt them to convert.
4. Use lead capture forms right in the video
A trick to capturing leads is to present your lead capture actions immediately. App developers, for example, often place lead capture forms right on the first page of their websites or landing pages.
5. Educate your target audience
People learn better if they are able to visualize the subject matter. It’s why visual content, like charts or videos, keep students engaged longer than boring lectures.
You can apply these strategies if you want your videos to, not only be watched, but also convert your audience into customers.
New Video Trends in 2018
Marketers find more innovative ways to attract audiences. The video is a part of this strategy. Building a relationship with your customers and, narrating your brand story.
Did you know over 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and its ability to grab the attention of people.
With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 is a great year for videos!
There are 6 new Video Trends in 2018
1. Live Videos
Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience.
Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos.
2. Stream, Host, Analyse
It’s not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyze video content.
3. Virtual reality
Virtual Reality is still an unexplored territory. It’s more fun than business! With an affordable headset that provides you a 360-degree access into a virtual 3d world – the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces.
4. Holograms for Marketing
We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas. But it’s yet to be fully utilized as an effective communication medium particularly due to the daunting technology at play here.
Holographic videos, however, provide immense scope for multi-location telepresence through realistic 3D images of speakers and products.
5. Video mapping is changing the customer experience
A great tool for experiential marketing – the craze for video mapping promises an upward trend in the coming years. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively. It’s larger than life projections make sure people don’t miss out on your messaging.
6. The video is changing the digital marketing
More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online. Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos every day.