Why you need Pinterest to promote your business.
When you think or talk about social media, the first channels that come to mind are Facebook and Instagram. But the half-life of a Pinterest pin is thousands of times longer than a Facebook post.
With 300 million monthly active users, Pinterest is growing every day. When it comes to promoting your business or products via social media, Pinterest should be at the top of your list.
Pinterest offers business accounts, along with plenty of resources to help you make the most of your posts. Here are some tips and practices you can use to create an effective Pinterest marketing strategy.
1. Images
First, begin with the way you design your images on Pinterest. As a visual marketing platform, Pinterest is all about images and graphics.
Canva is a very effective tool for your pins. Canva has specific templates for Pinterest pin creation, which can help you create designs while hitting the optimal image size. Also, You can try out a variety of infographics and larger or smaller pins.
If you stick to the standard image size, however, your pins will have a certain consistency in your feed. And as we know, consistent branding is important so consumers learn to associate certain branding elements with your brand.
2. Text Overlay.
Since this platform is all about visual content, you can always pair a great image with a text overlay to make it more engaging. You need to use easy-to-read fonts that take up less space in the overall image.
Additionally, you could try out informative pins. These are images that explain a product type and look more like a mini product manual or a detailed infographic. Either way, fonts are the main concern for text overlay. Simple, readable fonts, you will make your posts more engaging.
3. Video Pins.
Pinterest also allows video pins, which can be a great way to showcase your business or product features.
Video pins take up less space in the feed, so the best way to make them work is to use a great featured image that focuses on the product with little or no text overlay.
4. Keywords.
This may sound odd with Pinterest but you do need to focus on keywords. Pinterest is a search engine, so you need to use, effective and relevant keywords.
Focusing on keywords helps your pin rank higher on Google and Pinterest searches in general.
Start by analyzing the best keywords that go with your product in Google Keyword Planner, and then use them in the title as well as the description of your pin. You can also try using a couple of hashtags to make your post more visible in Pinterest search.
5. Pinterest Analytics.
Your Pinterest strategy will be incomplete without analytics. You need to use a Pinterest analytics tool, to make the most of your pins by going through these analytics each day.
This will help you to know what your target audience is searching for, which is the most engaging time to post, which hashtags to use for your pins to be sure they get the maximum reach.
Important Tip. You need to know the new trends and tips about Pinterest marketing. Pinterest like the other social media platforms and search engines often update their algorithms. So you need to make your research every day to win your competitors.
P.S.
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