There are many strategies that are essential to your website and some that are tailored to work for you, here are some successful tactics and awesome tips for seeing your online traffic increase in 2016.
1. Use on-page SEO.
Making sure your page is search engine-friendly is still an important tip in 2016. While Google may advise against link building, it still stands as one of the most important ranking elements this year. Create new content with external links, take a look at meta descriptions and keyword research. Pretty soon you’ll see a gradual difference in your traffic and ranking on Google.
2. Use LinkedIn to post.
LinkedIn is a must for business networking, and it’s where you’ll see the most activity online for professionals on social media. Posting interesting and engaging content on LinkedIn could boost traffic to your site and increase your visibility within your industry. Make sure to add it to your social media strategy for the New Year.
3. Write a guest blog.
Guest blogging is a similar purpose as posting on LinkedIn in terms of visibility. Despite what you may have heard, blogging is still relevant this year in terms of SEO as it keeps fresh content on your page (which is an important component for your ranking), but guest blogging is a great way to get some cross promotion. Make sure to stick with reputable sites and avoid anything spammy if you don’t want a big penalty from Google.
4. Interview interesting people.
Interviews with leaders in your niche or industry are a wave of thought provoking content that does very well on social media and on-site. Reach out to your industry leaders and people you admire for an interview, and keep it simple. Cross promotion is your best friend, as chances are they’ll promote the interview to their massive tribe as well.
5. Use Instagram for Freebies.
Adding a good sweepstakes or promotion across your social media channels is known to be tried and true for those who do it well, but ecommerce merchants are starting to find Instagram to be the first in effective marketing channels. Giveaways are a fun way to increase your followers, but you must adding a call to action to your site or to invite a friend to your channel in order for your followers to win. Try and test.
Another rapidly growing tactic on Instagram is to send free samples to personalities and influencers with a huge follower base already. Do some research and find the Instagram influencer who has the fan base you want as clients.