The articles is a very effective way to build your list with quality leads. Most article directories prefer articles that have about 500-700 words. Your articles have to give valuable content, quality information, and resources that will build trust with your prospects.
In your articles, you will have the keywords that your target market is using. Writing keyword-focused articles will help you get your web pages ranked well in search engines like Google, Yahoo and others, and thus will generate highly targeted traffic from the article directories.
The articles that you submit include an author’s resource box where you provide information about yourself and your business, including a link to your website.
Then the directory allows other publishers and webmasters to reprint your articles as long as the resource box that you carefully crafted is left intact.
Your resource box should emphasize the benefit of joining your list along with a description of your opt-in gift.
The more articles you have in the directories, the better chance you have of building your list quickly and having your targeted leads find you.
Writing Tips
Write a blog post and then repurpose it as an article
Post your articles in articles directories such as EzineArticles.com, ArticlesBase.com, ArticleDashboard.com, etc.
Post your articles in LinkedIn’s Pulse article directory
Create an opt-in gift like an interesting free report
Write out an email series that can be sent out in your autoresponder to those who opt-in to your list.
Effective Content Writing Tips
The high-quality content for your website will earn you more shares, earn backlinks for your page and earn the trust of your visitors. The great and informative content will attract more visitors and you will increase your traffic easily.
Know your audience
Before you get down to writing, who are you targeting with your content? What audience are you trying to reach? The primary audience is your clients while your secondary audience is anyone else who may need your services later. Make your content accessible and interesting.
Don’t overuse keywords
The keywords make it easy for your readers to find and read your content. It also, makes your content valuable and search friendly. Overdoing the keywords just makes your work look untrustworthy to your readers and to Google too. It starts to look like low-quality content and you get a high bounce rate. Over time, this may cause you problems with the search engines.
Make your content easy to read
The attention span of online readers is a bit short these days so keep it short. Keep your paragraphs short, your sentences short, and avoid repetitions. When writing, make sure your sentence structures, tone, style and word choice drive readers into action. Avoid using passive voice.
Link your articles
When doing content writing, you find that there are topics you refer to often. Instead of repeating these points every time or writing new blog posts on the same, link back to them. Doing this will save you time, help search engines know that your site has related content, boost your search results, make your content useful and help it stay fresh. Search engines use these links to understand how pages across your website are related.
Keyword research
Now that you know your audience, use keyword research tools like AdWords Keyword Planner and Moz Keyword explorer. This will help you discover what your target audience is searching for on Google. This also helps you discover how competitive a keyword is.
Incorporate these keywords into your content when writing. Look for secondary keywords to blend into your content. They will help you rank for a wide array of long tail keywords which leads to more traffic to your site.
Edit your content
Make sure your work is refined before publishing. Use tools like Grammarly to check for grammar and sentence structure. Double check for spelling mistakes and only use words that you are sure of their meaning.