The best way to promote your business is to know where most of the time your target audience is present. Social Media is the powerful tool and the online place where your target audience spends their time.
The popular social media platforms like, Facebook, Twitter, Instagram, Pinterest, etc, are growing every day and enhance their user experiences. The Social Media is incredibly evolving, and it is essential for your business to adopt the opportunity. Here are the 5 social media marketing trends in 2018 you need to know about.
1. Video
The Videos have entirely grabbed social media; users are more involved in video chats and business are more focused on video promotions. With Videos, businesses can make an impressive presentation for their products or services.
Research reveals that about 43% of users prefer to see video from businesses and 51.9% of marketing experts consider video as the best ROI content type. As the popularity of video content is increasing, it is expected that videos will get more user engagement on all social media channels.
The new trend is the live streaming. Many businesses use the live streaming video to grow their target audience in 2018.
2. Influencer Marketing – Statistics About
1) 70% of the teenage audience on YouTube, prefer the opinions from influencers than the celebrities
2) 32% of US-based influencers rate the Facebook as the best platform
3) 71% of buyers are ready to make a sale when referencing from social media influencers
The stats show that the influencer marketing is a great tool to increase your sales. So you have to create relationships with influencers who are ready to work and promote your brand.
3. Social Messaging Apps
Social messaging apps are very effective and pretty easy to use. The popularity of these apps will directly influence how businesses market through social media platforms.
In 2018, the social messaging apps will be an important part of the social media marketing. Messaging apps will play a huge role in client support and products promotion.
4. Chatbots
Chatbots are in the game for a long time, and now they come back more impressive with the help of technology. Chatbots are the automated tools specifically created to simulate human conversation intelligently.
For a chatbot to efficiently perform, there is no need for a human operator. In 2018, not just simply offering round-the-clock customer support, Chatbots are expected to perform advancingly.
Tips for Successful Social Media Optimization
Social media optimization plays an important role in your search rankings. This is one of the things that is often overlooked by many businesses.
Here are the 5 tips you need to use.
1. Google Search Benefits
When you use social media optimization for your business, you’ll always have some direct and some indirect benefits. The direct benefit is that more people will be able to find your profile and it will be easier connecting with you and visiting your website.
The indirect benefit is that you get an extra link (backlink), pointing to your website from your profile.
2. Integrate Social Media into Your website
Social sharing tools must be integrated into your website. Include the direct web links to all of your social media channels to your website and vice versa. You can even add social media sharing buttons to every individual blog posts.
The links that you get from social media are often high quality as the social media sites have a high web authority.
3. Your Profile
Make sure that you fill the profile information 100%, as search engines tend to give more value and favor profiles that have complete information available. Also, all the information that you put on social media should be exactly the same as they are on your website.
4. SEO keywords and Social Media
The SEO keywords are very important for your success. If you are not taking advantage of this and not optimizing your website properly, then you’re leaving the path open for your competitors.
So structure your keywords and make sure to target key phrases into your social media in a very natural, non-spammy way. If you can effectively get a keyword or phrase to come into your profile or page name, it will give a massive boost to your ranks.
Don’t forget that many social media platforms are now Search Engines!
5. Use the Right Cover Images
A cover image is the first thing that any user will see when they are visiting your page, and presenting them with a good impression is most crucial. This is the best opportunity for you to convey your brand message to the current and future followers.
Make sure that you follow the size guidelines for each website to make sure that you don’t get the size and formatting wrong. It’s better to use professional images that are relevant and memorable.