- Influencer Marketing
Research shows that 59% of marketers plan on increasing their influencer budget in 2020.
We know that consumers don’t like and don’t trust the ads in their feeds. They’re now seeking reviews from people they trust when making purchasing decisions.
These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche experts in specific fields.
Social media has always been great for small businesses and startups because it allows small brands with little to no budget to compete with larger brands on the same stage. So there is an opportunity for micro-influencers in the new year.
- Social Media and Shopping
This is a trend that began this year and will continue to grow. You don’t need to leave a certain site or platform in order to make a purchase or a product you’ve found.
Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram or Facebook to sharing your credit card information and making a purchase. Giving consumers this type of ease and speed can cut your sales funnel almost in half.
Many brands will use this effective trend to increase their sales.
- Stories on Social Media
Stories were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format.
Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format.
Stories content disappears rather quickly, this is the perfect time for marketers to capitalize on the fear of missing out (FOMO) and to offer flash sales and deals to their followers.
Stories can also give those that use them a way to instantly grow engagement – you can add polls to your Stories, or ask questions that can be answered with a simple click.
- Augmented Reality (AR)
AR technology is gradually evolving, with an increased application for eCommerce, product discovery, special offers, and more.
There’s a heap of potential in this type of technology – realtors, for example, can take prospective homeowners on virtual tours of homes, during which paint colors can be changed, walls can be removed or moved to a different spot, etc.
Makeup companies can enable potential customers to try on their products while on lunch break, or anywhere they are holding their phone.
AR technology is very impressive because you can have a test-drive of a product before you buy it!
- Chatbots
When chatbots first came out, customers were only answered with prewritten answers to questions brands thought were common, using keywords to trigger the bot.
Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking.
Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend.
Also, many customers trust chatbots more than service people!
Make your research and you will discover more trends and tips about social media. Don’t forget Knowledge is Power!
P.S.
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