SEO is one of the best marketing strategies for your business. Now you have to create a mobile-friendly website. It’s the new trend. Here are 7 mobile SEO tips to increase your traffic. But you have to know how to avoid the 5 common search engine optimization mistakes. This way you will create an effective SEO marketing strategy for your business.

1. No KPI

What is your Key Performance Indicator for SEO? Do you want to monitor your ranking, traffic, conversions or leads? With KPI, you can find out if your strategy is working for you. If you don’t have a KPI, you may not be able to create a successful SEO marketing strategy.

2. Duplicate content

For ranking, you have to have unique content on your web pages. If several pages have the same content, be ready to get a penalty from Google. Your site may be downgraded.

Therefore, make sure your content is unique. Before you publish content on your blog or site, it’s better to check it with Copyscape or some other tool that you think is reliable.

3. Low-quality content

Make sure you write for humans, not just search bots. What this means is that your content must be quality, relevant, informative, grammatically correct, and optimized for relevant keywords.

It’s not a good idea to use article spinning software. Today, search engines have become extremely smart and they can detect if the content is written for humans or search engine bots.

4. Over optimization

By content optimization, we mean content that contains relevant keywords. Aside from this, the content should be coherent. If the content is not engaging, you will fail to keep the readers hooked. As a result, your bounce rate will be higher, which means lower chances of getting a higher rank.

Today, Google is smart enough to detect low-quality content that has too many variations of keywords. So, make sure the text on your site is not over optimized.

5. Targeting wrong keywords

Your SEO strategy won’t work if you target wrong keywords. Based on your KPIs, make sure you create content that includes the right keywords. What this means is that you should opt for those terms that can help you achieve your business goals. In other words, they should help you get organic traffic, leads, engagement, conversions, and sales.

7 SEO Mobile Tips to Increase your traffic

Now marketers must focus on mobile more than ever. If you need help optimizing your website for search engines in the mobile era, keep trying. The search engines now love the mobile-friendly websites.

1.Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

2. Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimized for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

3. Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to attract their attention, you can use interesting and engaging infographics.

It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

4. Improve Navigation

Mobile users lack patience; therefore, you need to remove any kind of obstacles that visitors might have to face whilst navigating your website. Your website has to be very easy to navigate.

5. Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining.

6. Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimizing title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly.

Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

7. Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed is a necessity. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings.

Statistics show that low load pages, approximately ten percent increase in bounce rate and four percent decrease in conversions.

These are some of the common SEO mistakes to avoid in 2018. Also, now you know the 7 mobile SEO tips to increase your traffic and improve your search engine ranking.