Affiliate marketing is more popular than ever and it keeps growing every day. It currently drives 16% of e-commerce sales, equal to email marketing and ahead of both social and display ads. More and more brands invest in it.
With consumer behaviors shifting and buyer habits changing, marketing methods are adapting to keep up. In order for brands to stay relevant, they’re looking at new ways of reaching audiences.
Here are five reasons why you need to create your affiliate marketing business.
1. Low-Risk Marketing
Traditional marketing can be a high-risk business. You need to invest in advertising space, event booths, or television, radio, magazines, etc. Even if you do everything in to run a successful campaign, sometimes things don’t go your way.
You have wasted your budget on marketing activities that don’t generate a return. But affiliate marketing is different. Businesses only pay a commission once a product has been sold.
This performance-based approach means there’s minimal risk involved, making it much more appealing than other channels.
2. Connect with Your Target Audience
Working with affiliates enables you to tap into their specific audience. You’re able to connect with your target audience in a way that isn’t possible with large media sites, radio, or television.
By partnering with bloggers, YouTubers, or authority sites in your industry, you can target an audience with effective precision. Instead of advertising in fitness or women’s interest magazines, you can work with a publisher that specializes in vegan workout nutrition, financial planning for female professionals, or any other niches.
Precise targeting increases conversion rates and your campaigns generate better revenue results.
3. Credibility and Relationships
Publishers have usually built up a relationship with their audiences over several years. It can be tough for brands to do the same in a shorter time period, especially when launching new products.
But by working with a publisher, you can leverage their credibility. If they recommend your product or service, then their audience is likely to see it as trustworthy. This saves you time and effort, enabling you to make sales from day one.
4. Effective Promotion – Results
Unlike other forms of marketing, affiliate publishers will promote your brand in a number of different ways. They may write a review, how-to guide, or educational article on their blog.
They might create a video or give product demos on YouTube, Facebook Live, Pinterest infographics, or Instagram Stories. Affiliates often have email lists and social media followings that they’ll share content with and extending the reach of their promotions.
This delivers a much sought-after omnichannel approach which maximizes awareness and results.
5. Customers and Loyalty
Customers that buy through affiliate channels are often repeated, purchasers. They have been educated, nurtured, and persuaded by an affiliate who has shown them the ins and outs of your product.
This means that they make an informed decision to purchase, which increases the likelihood of them being satisfied. This is why customers from affiliate channels tend to be more valuable since they purchase several times and develop brand loyalty.
If your brand isn’t currently using affiliate marketing, then it’s time to start now. It’s a low-risk channel that connects you directly with a target audience and leverages established credibility.
You’ll benefit from effective promotion and high-value customers. You will grow your brand and your sales.
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