All the businesses need an SEO strategy to achieve higher ranking on search engines. With SEO, you can get quality traffic and boost your brand at the same time. Here are 5 reasons why you need an SEO strategy for your business in 2018.

1. Social Content

The content from the major social media platforms, such as Twitter, Facebook, Pinterest and LinkedIn is important on SERPs. As a matter of fact, around 76% of marketers make use of social media in order to boost SEO. So, you need to post quality and informative content on social media

2. Video Content

Videos work well in keeping the viewers entertained and engaged. Aside from this, videos can help you improve your search engine ranking as well. The video is a very effective marketing strategy for your business. Statistics show that you can improve your rank by up to 50% if you create and upload videos as well.

3. Mobile Optimization

Make sure your business website is mobile-optimized. This is even more important if your audience uses more the mobile devices than laptops or PCs. As a matter of fact, most users access the Internet through their cell phones.

Also, don’t forget the search engines like Google have updated their algorithms and love more the mobile-friendly websites.

4. Voice Search

Many people use voice search, especially when they are on the go. This is true about mobile phone users. It’s more convenient as you don’t have to type keywords in order to conduct a search query. Today, around every phone comes with a voice search functionality. So, make sure your content is searchable via voice search commands.

Voice search is the new trend and people love to use it. It’s easier and faster than typing.

5. Content Aggregation

Over 80% of Google searches are for images, videos, news, social media, maps, local, wiki, etc. So, based on these stats, we can say that people search for sources that offer information about a certain topic or subject.

It’s important to note that content aggregation is a good way of displaying, sharing, presenting, consolidating and collating content about pre-determined criteria so that a larger target market could be appealed.

If you want to reach your target audience in 2018, you have to realize the importance of social media, including videos in your business content and follow all the new SEO techniques.

With higher search engine ranking, you can build strong influence, boost your brand, and increase your traffic. These are the 5 reasons why you need an SEO strategy to promote and grow your business successfully in 2018.